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MAXMediaAlpha, Inc.Hold6.0·$13.09+2.27%
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MediaAlpha, Inc. (MAX) Stock Analysis

Recovery setup · Inst Constrain edge

HoldVALUE-TRAP 1/5Moderate Confidence

Communication Services · Internet Content & Information

Hold if already holding. Not a fresh buy at $13.09, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (3.5% away).

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including... Read more

$13.09-0.7% A.UpsideScore 6.0/10#11 of 37 Internet Content & Information
QualityF-score6 / 9FCF yield8.48%
Stop $12.49Target $13.33(resistance)A.R:R -0.8:1
Analyst target$13.67+4.4%6 analysts
$13.33our TP
$13.09price
$13.67mean
$11
$19

Hold if already holding. Not a fresh buy at $13.09, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (3.5% away). Chart setup: Death cross but MACD improving, RSI 100. Maintain position. Not compelling to add more. Score 6.0/10, moderate confidence.

Passes 6/9 gates (positive momentum, no SEC red flags, news events none recent, earnings proximity 32d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and clean insider activity. Suitability: aggressive.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Aug 5, 202632d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
Attractive valuation
Strong growth profile
Risks
Analyst target reached - limited upside remaining
Near 52-week high (3.5% away)
Overbought (RSI 100)

Key Metrics

P/E (TTM)21.0
P/E (Fwd)8.8
Mkt Cap$726M
EV/EBITDA10.1
Profit Mgn3.4%
ROE
Rev Growth17.3%
Beta1.08
DividendNone
Rating analysts12

Quality Signals

Piotroski F6/9MoatNarrow

Options Flow

P/C0.10bullish
IV104%elevated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
0.0
Support Resistance
0.3
52w Position
9.3
GatesA.R:R -0.8=NEGATIVEINSIDER 0.66%=EXTREMEDeath cross (50MA < 200MA)Momentum 6.9>=5.5No SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 32d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Aggressive
RSI
100 · Overbought
20D MA 50D MA 200D MADEATH CROSSSupport $8.41Resistance $13.60

Price Targets

$12
$13
A.Upside+1.8%
A.R:R-0.8:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-11.5% upside)
! Negative risk/reward — downside exceeds upside
! Insider activity: 0.66%=extreme

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-08-05 (32d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is MAX stock a buy right now?

Hold if already holding. Not a fresh buy at $13.09, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (3.5% away). Chart setup: Death cross but MACD improving, RSI 100. Maintain position. Not compelling to add more. Target $13.33 (+1.8%), stop $12.49 (−4.8%), A.R:R -0.8:1. Score 6.0/10, moderate confidence.

What is the MAX stock price target?

Take-profit target: $13.33 (-0.7% upside). Target $13.33 (+1.8%), stop $12.49 (−4.8%), A.R:R -0.8:1. Stop-loss: $12.49.

What are the risks of investing in MAX?

Analyst target reached - limited upside remaining; Near 52-week high (3.5% away); Overbought (RSI 100).

Is MAX overvalued or undervalued?

MediaAlpha, Inc. trades at a P/E of 21.0 (forward 8.8). TrendMatrix value score: 7.4/10. Verdict: Hold.

What do analysts say about MAX?

12 analysts cover MAX with a consensus score of 3.9/5. Average price target: $14.

What does MediaAlpha, Inc. do?MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States....

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

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