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MMacy's IncSell5.2·$23.75+2.15%
M · Why this verdict

Why Macy's (M) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score5.2/10
ConfidenceMEDIUM
MacroNEUTRAL

Thesis pillars

The company has beaten consensus estimates in all four of the most recent quarters, with the average surprise at 150%, including a 360% beat in the most recent period — a track record that signals consistent under-promising and over-delivering relative to street expectations.

Stable
Catalyst breakdown
Expectation
The beat streak extends to five consecutive quarters, with the next EPS surprise remaining above zero percent.

CounterThe bar for a continuation beat has been set extremely high; starting from a 360% beat, even a good quarter that misses the now-elevated expectation could be read negatively by the market.

The business carries no assessed competitive moat, thin operating margins, and a short interest of 15% of float — a combination that amplifies drawdown risk if earnings momentum reverses or the macro environment for department store retail softens.

Stable
Key risks
Expectation
Short interest declines below 10% of float within 12 months as the earnings beat streak continues to force short covering.

CounterA strong Piotroski financial health score of 7 out of 9 suggests the balance sheet is more resilient than the moat assessment implies, and heavy short interest can itself become a tailwind through forced covering if results continue to surprise.

The stock trades above its 200-day moving average with a golden cross in place, RSI at 68, MACD bullish, and on-balance volume rising — a confluence of technical signals consistent with a stock under accumulation.

Stable
Momentum breakdown
Expectation
The stock maintains its position above the 200-day moving average for at least 3 consecutive months without a death cross.

CounterAt RSI 68, the stock is approaching overbought territory, and any disappointment on the next earnings report could trigger a swift reversal given that the technical setup is already extended.

With only 1.1% of headroom to the resistance price target and a risk/reward ratio of 0.16-to-1 — well below any conventional entry threshold — the current price offers an unattractive setup for new positions regardless of the business momentum.

Stable
Price targets
Expectation
A new, higher analyst consensus target emerges that restores at least 10% upside from the current price, resetting the asymmetry to a favorable level.

CounterThe stock can trade through a resistance target if fundamental momentum is strong enough; four straight earnings beats and bullish momentum could carry the price to a new equilibrium above the current target.

TrendMatrix Research · core thesis

Engine thesis — one sentence

Macy's has delivered four consecutive earnings beats with an average surprise of 150%, and price momentum is firmly positive, but the stock has run to within 1.1% of its resistance target with an unfavorable risk/reward of 0.16-to-1, making the current entry unattractive despite an impressive recent execution record.

Falsifiable statement — pillar-level invalidators below. Engine-derived; not personalized advice.

Per-dimension breakdown

Value

6.8/10data confidence 100%
ComponentSub-score
P/E9.1
P/S10.0
EV/EBITDA7.6
Fwd P/E9.3
PEG3.7
Analyst target3.0
  • Forward P/E: 10.1x
  • PEG: 3.06

Quality

4.3/10data confidence 100%
ComponentSub-score
ROE4.8
ROA2.2
Gross margin4.1
Op margin0.7
Net margin1.5
Current ratio5.4
FCF quality7.6
Moat5.0
Piotroski F7.8
  • No competitive moat
  • Strong Piotroski F-Score: 7/9

Growth

6.5/10data confidence 67%
ComponentSub-score
Rev growth3.0
EPS growth10.0

Momentum

2.6/10data confidence 100%
ComponentSub-score
RSI5.5
MACD0.0
OBV1.0
MA position6.0
Volume0.3
  • Volume distribution (falling OBV)
  • Above 200-day MA

Sentiment

5.5/10data confidence 100%
ComponentSub-score
LLM sentiment7.5
Analyst rating5.0
Price target4.0
  • LLM news sentiment: +0.50 (n=3)

Insider

5.0/10data confidence 50%
ComponentSub-score
materiality5.0
holder change5.1
  • Insider selling (low materiality) — $667,004 (0.011% of mkt cap)

Peer rank

3.8/10data confidence 80%
ComponentSub-score
value rank3.3
quality rank4.2
growth rank2.5

Technical

6.4/10data confidence 100%
ComponentSub-score
bollinger5.8
support resistance5.2
52w position8.1

Risk (lower is worse)

4.5/10data confidence 100%
ComponentSub-score
short interest2.5
days to cover6.1
volatility1.7
put call8.8
implied vol3.8
max pain risk3.0
beta5.1
debt equity4.9
  • Above max pain $13

Catalyst

6.4/10data confidence 100%
ComponentSub-score
erm1.0
earnings history10.0
earnings timing5.0
surprise avg10.0
dividend safety5.2
news activity7.0
  • Estimates down -21.2% (30d)
  • Perfect beat streak: 4Q
  • Dividend: 329.0%

How the verdict was assembled

Engine trigger

Multiple concerning factors. Consider reducing position.

Engine technical detail
verdict_path: L4:PATH_F_SELL
Passed (5)
  • INSIDER:OK
  • NEWS_EVENTS:NONE_RECENT
  • EARNINGS_PROXIMITY:59d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (2)
  • MOMENTUM:2.6<4.5
  • ASYMMETRY:-2.0=NEGATIVE
Warning (1)
  • 8K_CSUITE_CHANGE:5.02 (officer departure/appointment)
Reward-to-Risk
-2.04
Upside
-19.0%
Downside
9.3%
Sizing output
AVOID

SetupRange Bound RSI 41 mid-range, Bollinger mid-band

EdgeNo clear edge No clear edge identified

SuitabilityAggressive Beta 1.49>1.3

Investment implication

The F-path SELL output reflects an overall score of 4.7 below the 5.6 soft trigger — multiple weakening dimensions accumulated rather than a single hard-floor breach. The strongest dimension ( Value at 6.8) was not enough to lift the adjusted overall above the threshold. Co-occurring failed gates ( MOMENTUM:2.6<4.5, ASYMMETRY:-2.0=NEGATIVE) reinforce the read. Current asymmetry R:R is -2.04 — supplementary context, not the trigger for this path.

The strongest dimensions are Value at 6.8, Growth at 6.5, and Technical at 6.4; the weakest are Momentum at 2.6, Peer rank at 3.8, and Quality at 4.3. The V9 engine flagged 2 failed gates with 1 warning, producing an asymmetric reward-to-risk of -2.04 and an engine sizing output of AVOID.

What would invalidate the thesis

Falsifying conditions — when triggered, the corresponding pillar's thesis is invalidated.

  • P1Perfect Earnings Beat Streak

    Trip ifEPS surprise falls below 0% in any of the next 2 quarterly reports, ending the beat streak.

  • P2Strong Price Momentum

    Trip ifThe stock falls below its 200-day moving average and holds there for more than 10 consecutive trading days.

  • P3Thin Upside Unfavorable Asymmetry

    Trip ifAnalyst consensus price target rises above $28, restoring more than 10% upside from the current price.

  • P4Quality And Short Interest Risk

    Trip ifShort interest rises above 18% of float, signaling accelerating bearish conviction.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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