Levi's brand
“10-K Item 1: 'Our Levi's® brand products accounted for 94%, 94% and 92% of our net revenues in each of the fiscal years 2025, 2024 and 2023, respectively'”
Updated
The most significant concentration Levi Strauss & discloses is Levi's brand at 94%, classified HIGH by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
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Source: Levi Strauss &’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
“10-K Item 1: 'Our Levi's® brand products accounted for 94%, 94% and 92% of our net revenues in each of the fiscal years 2025, 2024 and 2023, respectively'”
“10-K Item 1: 'we derived over half of our net revenues from outside the United States in fiscal year 2025'”
“10-K Item 1: 'Sales to our top ten wholesale customers totaled 24%, 25% and 27% of our net revenues in fiscal years 2025, 2024, and 2023, respectively'”
The company's concentration profile is dominated by its core brand. The Levi's brand accounted for 94% of net revenues in the most recent fiscal year, a high-share exposure by disclosed size and clearly structural in character — the business is built around this single label, and the concentration reflects deliberate brand strategy rather than customer dependency. The practical implication is that any meaningful deterioration in brand perception, wholesale relationships, or the jeanswear category more broadly would flow almost entirely through this one line. Layered on top is a structural geographic tilt: the company derived over half of its net revenues from outside the United States, a high-share exposure that introduces currency translation risk and sensitivity to regional demand conditions across multiple international markets. Because no individual country is named, the exposure is diffuse rather than pinpointed to a single jurisdiction. On the wholesale side, the top ten customers represented 24% of net revenues in the most recent fiscal year, a low-share exposure with a dependency character. Taken together, the concentration profile is essentially a brand-and-geography story: the Levi's label and international markets are the dominant variables, while wholesale buyer dependency is a more modest secondary consideration that has been trending down over the prior years disclosed.
For the engine’s reasoning on LEVI’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| COLM | Columbia Sportswear Company | 2 | 5 | 1 | 8 |
| KTB | Kontoor Brands, Inc. | 2 | 1 | 0 | 3 |
| LEVI● | Levi Strauss & Co | 2 | 0 | 1 | 3 |
| RL | Ralph Lauren Corporation | 1 | 3 | 0 | 4 |
| PVH | PVH Corp. | 1 | 0 | 1 | 2 |
| FIGS | FIGS, Inc. | 1 | 0 | 0 | 1 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.