MEDIUMBuilt-inGeographic
44%
United States
“10-K Item 1A: 'The United States, our most important market, accounted for 44% of our net sales in fiscal 2025'”
BF-B · Concentration risk · 10-K extracted
Brown Forman (BF-B) concentration risks
Updated
The most significant concentration Brown Forman discloses is United States at 44%, classified MEDIUM by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
Show full disclosure ▾Hide full disclosure ▴
About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.
Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.
Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.
No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.
No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.
Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.
Source: Brown Forman’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
At a glance
Disclosed-size breakdown · 2 disclosed concentrations
HIGH0
MEDIUM1
LOW1
Disclosed concentrations
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
LOWOutside partyCustomer
13%
two largest customers
“10-K Item 1A: 'our two largest customers accounted for approximately 13% and 11% of consolidated net sales'”
TrendMatrix Research · concentration synthesis
What these concentrations mean together
updated 2026-10-04Brown-Forman's disclosed concentrations are modest in size and mostly structural. The United States, described as the company's most important market, accounted for 44% of net sales, a medium-share exposure that reflects the geographic footprint of a spirits business rather than reliance on any one counterparty. It ties results to American consumer demand, regulation and the competitive environment for the category, and it is a standing feature of the company. On the customer side, the two largest customers accounted for approximately 13% and 11% of consolidated net sales. This is a low-share exposure with a dependency character: the customers are distributors or retailers with real purchasing leverage, but neither is large enough that losing it would break the business, and the filing frames the concentration as one to monitor rather than one that dominates. Taken together, the geographic share is the larger and more durable exposure, while the customer exposure is the more idiosyncratic of the two, since it depends on named relationships and their terms. Neither looks likely to move the verdict by itself, and both are clearly disclosed in the most recent 10-K.
For the engine’s reasoning on BF-B’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
Industry peers · Beverages - Wineries & Distilleries
Peer concentration profile
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| BF-A | Brown Forman Inc | 0 | 1 | 1 | 2 |
| BF-B● | Brown Forman Inc | 0 | 1 | 1 | 2 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.