MEDIUMBuilt-inGeographic
44%
United States
“10-K Item 1: 'The United States, our most important market, accounted for 44% of our net sales in fiscal 2025'”
BF-B · Concentration risk · 10-K extracted
Brown Forman (BF-B) concentration risks
Updated
The most significant concentration Brown Forman discloses is United States at 44%, classified MEDIUM by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Source: Brown Forman’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
At a glance
Disclosed-size breakdown · 4 disclosed concentrations
HIGH0
MEDIUM3
LOW1
Disclosed concentrations
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
MEDIUMBuilt-inProduct / Revenue mix
Jack Daniel's family of brands
“10-K Item 1A: 'The Jack Daniel's family of brands is the primary driver of our revenue'”
MEDIUMOutside partySupplier
primary glass supplier
“10-K Item 1A: 'a single producer supplies most of our glass requirements'”
LOWOutside partyCustomer
two largest customers
“10-K Item 1: 'our two largest customers accounted for approximately 13% and 11% of consolidated net sales, respectively'”
TrendMatrix Research · concentration synthesis
What these concentrations mean together
updated 2026-06-24The company's disclosed concentrations are moderate and spread across geography, brand, supply, and customers. Its single most important market is the United States, which accounted for 44% of net sales — a medium-share, structural geographic exposure that reflects the home-market weighting of the franchise rather than a single-account dependency. By brand, the Jack Daniel's family is described as the primary driver of revenue, a medium-share, structural concentration in the company's flagship line. On the supply side, a single producer supplies most of its glass-bottle requirements, a medium-share dependency whose channel is a potential bottleneck or price step-up at one supplier. Customer concentration is comparatively contained: the two largest customers together accounted for approximately 13% and 11% of consolidated net sales, a low-share dependency. Netting these out, the exposures are moderate and diversified across type; the U.S. market weight and the Jack Daniel's brand reliance are the structural features most worth monitoring, while the glass-supply and customer lines are smaller, manageable dependencies.
For the engine’s reasoning on BF-B’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
Industry peers · Beverages - Wineries & Distilleries
Peer concentration profile
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| BF-A | Brown Forman Inc | 0 | 3 | 1 | 4 |
| BF-B● | Brown Forman Inc | 0 | 3 | 1 | 4 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.