MEDIUMBuilt-inProduct / Revenue mix
Jack Daniel’s family of brands
“10-K Item 1A: 'The Jack Daniel’s family of brands is the primary driver of our revenue'”
BF-A · Concentration risk · 10-K extracted
Brown Forman (BF-A) concentration risks
Updated
The most significant concentration Brown Forman discloses is Jack Daniel’s family of brands, classified MEDIUM by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
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Source: Brown Forman’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
At a glance
Disclosed-size breakdown · 1 disclosed concentration
HIGH0
MEDIUM1
LOW0
Disclosed concentrations
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
TrendMatrix Research · concentration synthesis
What these concentrations mean together
updated 2026-10-18Brown-Forman's disclosed concentration is a single brand franchise. The filing states that the Jack Daniel's family of brands is the primary driver of revenue. The sources give no percentage, so the size cannot be quantified beyond the medium-share band assigned to the exposure, and no revenue share should be inferred. The character is structural. It reflects how the portfolio is built rather than reliance on a particular customer or supplier. Because one brand family leads results, company-wide performance is sensitive to that brand's consumer demand, pricing power, distribution and reputation, along with category trends in American whiskey and trade or tariff developments affecting its export markets. A slowdown in the franchise would move consolidated results more than weakness elsewhere in the portfolio could offset. With no named-customer, supplier or geographic concentration in the sources, there is no idiosyncratic item to net against this exposure. It is a durable, slow-moving feature of the business model, and it is clearly disclosed in the most recent 10-K.
For the engine’s reasoning on BF-A’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
Industry peers · Beverages - Wineries & Distilleries
Peer concentration profile
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| BF-A● | Brown Forman Inc | 0 | 1 | 0 | 1 |
| BF-B | Brown Forman Inc | 0 | 1 | 0 | 1 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.