Skip to main content

Sun Life Financial Inc. (SLF) Stock Analysis

HoldVALUE-TRAP 1/5Moderate Confidence

Financial Services · Insurance - Diversified

Earnings in 6 days (2026-05-06). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Hold if already holding. Not a fresh buy at $71.94, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (0.1% away).

Sun Life Financial Inc., a financial services company, provides asset management, wealth, insurance and health solutions to individual and institutional customers in Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India,... Read more

$71.94-1.9% A.UpsideScore 5.7/10#5 of 12 Insurance - Diversified
Stop $69.79Target $70.62(resistance)A.R:R -1.5:1
Analyst target$66.86-7.1%2 analysts
$70.62our TP
$71.94price
$66.86mean
$57
$77

Hold if already holding. Not a fresh buy at $71.94, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (0.1% away). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Mixed signals. Hold existing position. Score 5.7/10, moderate confidence.

Passes 5/7 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear). Fails on favorable risk/reward ratio and earnings proximity 6d<=7d. Suitability: moderate.

Thesis

Rewards
Strong earnings beat streak (4/4)
Attractive valuation
Risks
Analyst target reached - limited upside remaining
Near 52-week high (0.1% away)
Earnings in 6 days (event risk)

Key Metrics

P/E (TTM)15.6
P/E (Fwd)11.3
Mkt Cap$39.1B
EV/EBITDA-6.1
Profit Mgn10.2%
ROE13.9%
Rev Growth4.7%
Beta0.79
Dividend3.75%
Rating analysts19

Quality Signals

Piotroski F7/9

Options Flow

P/C2.00bearish
IV46%normal
Max Pain$45-37.4% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

1 floor-breaker

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Value Rank
3.6
Quality Rank
3.8
Growth Rank
7.5
GatesA.R:R -1.5=NEGATIVEEARNINGS PROXIMITY 6d<=7dMomentum 6.4>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARSuitability: Moderate
RSI
84 · Overbought
20D MA 50D MA 200D MAGOLDEN CROSSSupport $62.08Resistance $72.06

Price Targets

$70
$71
A.Upside-1.8%
A.R:R-1.5:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeCautious

Risk Alerts

! Target reached (-21.0% upside)
! Negative risk/reward — downside exceeds upside
! EARNINGS_PROXIMITY:6d<=7d

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-05-06 (6d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is SLF stock a buy right now?

Hold if already holding. Not a fresh buy at $71.94, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (0.1% away). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Mixed signals. Hold existing position. Target $70.62 (-1.8%), stop $69.79 (−3.1%), A.R:R -1.5:1. Score 5.7/10, moderate confidence.

What is the SLF stock price target?

Take-profit target: $70.62 (-1.9% upside). Target $70.62 (-1.8%), stop $69.79 (−3.1%), A.R:R -1.5:1. Stop-loss: $69.79.

What are the risks of investing in SLF?

Analyst target reached - limited upside remaining; Near 52-week high (0.1% away); Earnings in 6 days (event risk).

Is SLF overvalued or undervalued?

Sun Life Financial Inc. trades at a P/E of 15.6 (forward 11.3). TrendMatrix value score: 8.1/10. Verdict: Hold.

What do analysts say about SLF?

19 analysts cover SLF with a consensus score of 3.7/5. Average price target: $67.

What does Sun Life Financial Inc. do?Sun Life Financial Inc., a financial services company, provides asset management, wealth, insurance and health...

Sun Life Financial Inc., a financial services company, provides asset management, wealth, insurance and health solutions to individual and institutional customers in Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda. It offers various insurance products, such as term and permanent life; personal health, which includes prescription drugs, dental, and vision care; critical illness; long-term care; and disability. The company also provides investments products, such as mutual funds, segregated funds, annuities, and guaranteed investment products; financial planning services; and asset management products, including pooled funds, institutional portfolios and pension funds. The company was formerly known as Sun Life Financial Services of Canada Inc. and changed its name to Sun Life Financial Inc. in July 2003. Sun Life Financial Inc. was founded in 1871 and is headquartered in Toronto, Canada.

Related stocks: ACGLO (Arch Capital Group Ltd. - Depos) · ACGL (Arch Capital Group Ltd.) · HIG (The Hartford Insurance Group, I) · AIG (American International Group, I) · AEG (Aegon Ltd. New York Registry Sh)