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SLFSun Life Financial Inc.Hold5.7·$81.98
HoldModerate Confidence
Investment thesis

Sun Life Financial has an 8 out of 9 Piotroski F-Score and has beaten earnings in 3 of the last 4 quarters, but free cash flow is deeply negative relative to net income and price is already above analyst targets, leaving no compelling entry case at current levels.

Thesis pillars

  • Negative Free Cash Flow Quality→Stable
  • Price Above Analyst Target→Stable
  • Earnings Consistency Diversified Insurer↑Improving
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026· older than 90 days

Full reasoning →

Open full analysis

Sun Life Financial Inc. (SLF) Stock Analysis

Breakout setup

HoldVALUE-TRAP 1/5GrowthModerate Confidence

Financial Services · Insurance - Diversified

Hold if already holding. Not a fresh buy at $81.98, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (2.8% away).

Sun Life Financial Inc., a financial services company, provides asset management, wealth, insurance and health solutions to individual and institutional customers in Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India,... Read more

$81.98-32.2% A.UpsideScore 5.7/10#7 of 12 Insurance - Diversified
QualityF-score9 / 9FCF yield-30.19%
IncomeYield3.30%(5y avg 4.04%)Payout62.27%
Stop $79.42Analyst target $55.58(reached)A.R:R -4.0:1
Analyst consensus$65.38-20.2%1 analysts with price targets
Range unavailable (1 analysts with price targets)

Hold if already holding. Not a fresh buy at $81.98, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (2.8% away). Chart setup: Golden cross, above all MAs, RSI 66, MACD bullish. Mixed signals. Hold existing position. Score 5.7/10, moderate confidence.

Passes 6/7 gates (positive momentum, clean insider activity, no SEC red flags, earnings proximity no date, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated Oct 29, 2026

Recent Developments — Sun Life Financial Inc.

Latest item Oct 29, 2026 · Generated 2026-11-05T11:44:09Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Nov 4, 2026Date unconfirmed· next earnings call

Thesis

Rewards
Sector modifier (Financial Services): +1.0
Strong earnings beat streak (3/4)
Attractive valuation
Risks
Analyst target reached - limited upside remaining
Near 52-week high (2.8% away)
V7 low-quality RISK_OFF penalty: -0.5 (Q=4.6)

Key Metrics

P/E (TTM)19.2
P/E (Fwd)13.4
Mkt Cap$45.6B
EV/EBITDA-9.9
Profit Mgn9.5%
ROE13.1%
Rev Growth7.5%
Beta0.76
Dividend3.30%
Analysts with ratings19

Quality Signals

Piotroski F9/9MoatNarrow

Options Flow

P/C0.32bullish
IV37%normal

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Quality Rank
2.9
Value Rank
3.6
Growth Rank
5.0
GatesA.R:R -4.0=NEGATIVEMomentum 6.5>=5.5Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY NO DATESEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARBreakoutSuitability: Moderate
RSI
66 · Neutral
↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $75.39Resistance $82.45

Price Targets

A.Upside-32.2%
A.R:R-4.0:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (-32.2% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-11-04 (Date unconfirmed)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is SLF stock a buy right now?

Hold if already holding. Not a fresh buy at $81.98, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (2.8% away). Chart setup: Golden cross, above all MAs, RSI 66, MACD bullish. Mixed signals. Hold existing position. Analyst target $55.58 reached (−32.2%), stop $79.42 (−3.2%), A.R:R -4.0:1. Score 5.7/10, moderate confidence.

What is the SLF stock price target?

Analyst target $55.58 reached (−32.2% from $81.98); no take-profit level is published. Analyst target $55.58 reached (−32.2%), stop $79.42 (−3.2%), A.R:R -4.0:1. Stop-loss: $79.42.

What are the risks of investing in SLF?

Analyst target reached - limited upside remaining; Near 52-week high (2.8% away); V7 low-quality RISK_OFF penalty: -0.5 (Q=4.6).

Is SLF overvalued or undervalued?

Sun Life Financial Inc. trades at a P/E of 19.2 (forward 13.4). TrendMatrix value score: 7.6/10. Verdict: Hold.

What do analysts say about SLF?

19 analysts rate SLF, with a consensus score of 3.7/5. 1 analysts publish price targets averaging $65.

What does Sun Life Financial Inc. do?Sun Life Financial Inc., a financial services company, provides asset management, wealth, insurance and health...

Sun Life Financial Inc., a financial services company, provides asset management, wealth, insurance and health solutions to individual and institutional customers in Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda. It offers various insurance products, such as term and permanent life; personal health, which includes prescription drugs, dental, and vision care; critical illness; long-term care; and disability. The company also provides investments products, such as mutual funds, segregated funds, annuities, and guaranteed investment products; financial planning services; and asset management products, including pooled funds, institutional portfolios and pension funds. The company was formerly known as Sun Life Financial Services of Canada Inc. and changed its name to Sun Life Financial Inc. in July 2003. Sun Life Financial Inc. was founded in 1871 and is headquartered in Toronto, Canada.

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