Rumble Inc. (RUM) Stock Analysis
Range Bound setup
Communication Services · Internet Content & Information
Sell if holding. Engine safety override at $7.76: Quality below floor (2.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 3.5/10 and A.R:R 9.4:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 20%; Below-average business quality; Rich valuation.
Rumble operates a video sharing platform (Rumble.com, Locals.com) with 52M MAUs globally and a cloud infrastructure services business (Rumble Cloud) launched in 2024. Revenue comes from advertising, subscriptions, pay-per-view, and tipping in Rumble Services, plus... Read more
Sell if holding. Engine safety override at $7.76: Quality below floor (2.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 3.5/10 and A.R:R 9.4:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 20%; Below-average business quality; Rich valuation. Chart setup: RSI 41 mid-range, Bollinger mid-band. Score 3.5/10, high confidence.
Passes 6/8 gates (favorable risk/reward ratio, clean insider activity, news events none recent, earnings proximity 60d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: aggressive.
About Rumble Inc.
About Rumble Inc.
Rumble Inc. reached 52 million monthly active users (GA4) in Q4 2025, up from 1.2 million in Q2 2020, with an average revenue per user of $0.46, operating a video-sharing platform founded in 2013 and Rumble Cloud, an IaaS business launched in early 2024. A $775 million strategic investment from Tether in February 2025—purchasing 103,333,333 Class A shares at $7.50 each—provided capital for growth initiatives. The company employed 156 full-time workers as of December 31, 2025, split between 48 in Canada and 108 in the United States.
Rumble generates the majority of its revenue from advertising through the Rumble Advertising Center (RAC), an in-house marketplace offering banner/display ads, video pre-roll/mid-roll placements, and creator sponsorships across Rumble.com and a publisher network. Revenue is shared with creators under a revenue-share model and supplemented by Rumble Premium subscriptions (ad-free experience), Locals.com creator community subscriptions, badge subscriptions, pay-per-view, and user tipping via the Rumble Wallet crypto integration. Rumble Cloud operates on a fixed monthly Resource Tier pricing model aimed at mid-market and enterprise clients, competing against Google Cloud, Microsoft Azure, and Amazon Web Services. Content moderation, cybersecurity support, and software development rely on key vendor relationships including Cosmic Inc. ... to provide content moderation, cybersecurity support, and software development services. A pending business combination with Northern Data AG, expected to close in Q2 2026, would add 22,400 NVIDIA GPUs and globally distributed data center locations.
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Rumble's advertising revenue is subject to concentration risk: the filing discloses dependence on a small number of customer relationships and competition from YouTube and Google, against whom Rumble alleges anti-competitive conduct in ongoing legal proceedings. Creator contracts structured with fixed payment obligations not contingent on actual performance could adversely affect financial results if modeled projections are not met. Section 230 liability protections underpin the content hosting model; legislative changes in Canada, the EU, or other jurisdictions could require content policy changes or render the platform unavailable in those markets.
See also: Communication Services · Internet Content & Information
From Rumble Inc.'s most recent 10-K filing, extracted June 11, 2026.
Recent developments
updated 2026-06-15Recent Developments — Rumble Inc.
Latest news
- NEWS Rumble Bounces Back: Landmark GPU Deal Keeps Bulls Engaged After Friday's Drubbing — benzinga Jun 8, 2026 positive
- NEWS Rumble Secures 85.2% Of Northern Data's Share Capital To Build Leading Independent AI And Cloud Infrastructure Platform — benzinga Jun 8, 2026 positive
- NEWS Rumble Stock Climbs On $270 Million Nvidia-Powered Cloud Deal — benzinga Jun 4, 2026 positive
- NEWS Rumble, Agilon Health And Oscar Health Among Stocks Moving Higher On Thursday — benzinga Jun 4, 2026 positive
- NEWS Rumble Enters $270M Multiyear Agreement With Third Party Cloud Customer For GPU Cloud Capacity — benzinga Jun 4, 2026 positive
Generated 2026-06-17T12:41:50Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-03-27Item 5.02MEDIUMRumble appointed Mike Masci as new CFO effective March 31, 2026, succeeding Brandon Alexandroff who transitions to strategic advisor to the CEO. Masci previously VP at Intel. Clean handoff with successor named.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
4 floor-breakers
Priced at a premium — multiples above sector norms. Needs delivery on growth + margins to justify.static
No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static
Unprofitable operations — net margin -106.9%. Quality floor flags this regardless of sector context.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $7.76: Quality below floor (2.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 3.5/10 and A.R:R 9.4:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 20%; Below-average business quality; Rich valuation. Chart setup: RSI 41 mid-range, Bollinger mid-band. Prior stop was $7.22. Score 3.5/10, high confidence.
Take-profit target: $18.70 (+141.0% upside). Prior stop was $7.22. Stop-loss: $7.22.
Quality below floor (2.9 < 4.0).
Rumble Inc. trades at a P/E of N/A (forward -23.1). TrendMatrix value score: 0.0/10. Verdict: Sell.
7 analysts cover RUM with a consensus score of 3.7/5. Average price target: $22.
What does Rumble Inc. do?Rumble operates a video sharing platform (Rumble.com, Locals.com) with 52M MAUs globally and a cloud infrastructure...
Rumble operates a video sharing platform (Rumble.com, Locals.com) with 52M MAUs globally and a cloud infrastructure services business (Rumble Cloud) launched in 2024. Revenue comes from advertising, subscriptions, pay-per-view, and tipping in Rumble Services, plus subscription-based IaaS in Rumble Cloud.