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ONONOn Holding AGHold5.8·$36.98+0.16%
ONON · Why this verdict

Why On Holding (ONON) is rated HOLD

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictHOLD
Overall score5.8/10
ConfidenceMEDIUM
MacroNEUTRAL
TrendMatrix Research · core thesis

Engine thesis — one sentence

On Holding's premium footwear brand demonstrates strong earnings momentum and wide-moat business quality, but near-term technical weakness from a confirmed downtrend warrants caution before adding new positions.

Falsifiable statement — pillar-level invalidators below. Engine-derived; not personalized advice.

Thesis pillars

The company carries a wide economic moat and a perfect Piotroski F-Score of 9/9, reflecting strong brand positioning and financial health in the competitive footwear market.

Stable
Quality breakdown
Expectation
Return on equity and gross margin indicators remain at current levels or improve over the next 12 months.

CounterPremium footwear brands face intense competition from established players with deeper distribution networks, which could erode moat over time.

On Holding beat earnings expectations in 3 of the last 4 quarters, with surprises of 40%, 18%, and 60% in recent periods, indicating strong operational execution.

Stable
Earnings
Expectation
Continued earnings beats above analyst estimates for the next 2 quarters with positive surprises above 10%.

CounterA single large miss of -143% surprise last August shows earnings can be highly volatile and unpredictable.

Analysts carry an average price target implying 36% upside from current levels, reflecting broad institutional conviction in the growth story.

Stable
Sentiment breakdown
Expectation
Analyst price targets rise above current consensus or analyst count covering the stock increases over the next 12 months.

CounterAnalyst targets can lag price action; a stock trading below its 200-day moving average often precedes negative target revisions.

The stock is currently below its 200-day moving average with the average sloping down at 3.6% over the past 30 days, constituting a confirmed downtrend that blocks near-term entry.

Stable
Momentum breakdown
Expectation
Price recovers above the 200-day moving average and the moving average slope turns positive within 12 months.

CounterVolume accumulation via rising on-balance volume suggests institutional buyers may be absorbing shares quietly despite the price weakness.

A PEG ratio of 0.75 combined with a forward price-to-earnings of 17.8x suggests the market is underpricing growth relative to earnings power.

Stable
Valuation breakdown
Expectation
Forward earnings estimates increase by at least 10% over the next 12 months as revenue growth continues above 20% annually.

CounterPEG ratios are unreliable for high-growth brands where consensus estimates may overstate sustainable long-run growth rates.

Per-dimension breakdown

Value

6.4/10data confidence 100%
ComponentSub-score
P/E3.0
P/S7.6
EV/EBITDA0.0
Fwd P/E7.2
PEG8.7
Analyst target9.0
  • Forward P/E: 17.3x
  • PEG: 0.72

Quality

7.2/10data confidence 100%
ComponentSub-score
ROE5.2
ROA6.5
Gross margin8.8
Op margin5.6
Net margin4.0
Current ratio9.9
FCF quality6.8
Moat7.6
Piotroski F10.0
  • Wide economic moat
  • Compounder quality: strong returns + growth
  • Strong Piotroski F-Score: 9/9

Growth

8.1/10data confidence 67%
ComponentSub-score
Rev growth6.1
EPS growth10.0

Momentum

1.7/10data confidence 100%
ComponentSub-score
RSI4.5
MACD0.0
OBV1.0
MA position3.0
Volume0.0
  • Volume distribution (falling OBV)
  • Below 200-MA, MA slope -2.9%/30d — confirmed downtrend

Sentiment

7.4/10data confidence 100%
ComponentSub-score
Analyst rating7.5
Price target9.1
erm sentiment5.3
  • Analyst upside: 39%

Insider

5.5/10data confidence 75%
ComponentSub-score
materiality6.5
insider conviction5.0
holder change5.0
  • Modest insider buying — $5,824,100 (0.047% of mkt cap)

Peer rank

4.5/10data confidence 80%
ComponentSub-score
value rank0.8
quality rank5.0
growth rank7.1

Technical

5.2/10data confidence 100%
ComponentSub-score
bollinger6.8
support resistance6.8
52w position2.1
gap5.0

Risk (lower is worse)

4.3/10data confidence 100%
ComponentSub-score
short interest6.0
days to cover8.0
volatility2.0
put call0.0
implied vol3.6
max pain risk3.0
beta3.0
debt equity8.8
  • Elevated put/call: 5.23
  • Above max pain $23

Catalyst

4.2/10data confidence 100%
ComponentSub-score
erm5.0
earnings history6.7
earnings timing5.0
surprise avg0.0
  • Strong earnings: 3B/1M

How the verdict was assembled

Engine trigger

Maintain position. Not compelling to add more.

Engine technical detail
verdict_path: L4:PATH_F_HOLD
Passed (7)
  • ASYMMETRY:3.0>=1.5
  • INSIDER:OK
  • 8K:CLEAN
  • NEWS_EVENTS:NONE_RECENT
  • EARNINGS_PROXIMITY:47d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (2)
  • MOMENTUM:1.7<4.5
  • DEATH_CROSS:HARD_BLOCK
Warning (0)

none

Reward-to-Risk
3.02
Upside
+25.3%
Downside
8.4%
Sizing output
AVOID

SetupRANGE_BOUND RSI 48 mid-range, Bollinger mid-band

EdgeNO_EDGE No clear edge identified

SuitabilityAGGRESSIVE Beta 2.10>1.3

Investment implication

None of the engine's positive-conviction paths (C-quality, D-momentum) triggered — the F-path HOLD reflects balanced signals. Strongest-cleared gate: ASYMMETRY:3.0>=1.5. Top dim: Growth at 8.1; weakest: Momentum at 1.7. No conviction either direction.

The strongest dimensions are Growth at 8.1, Sentiment at 7.4, and Quality at 7.2; the weakest are Momentum at 1.7, Catalyst at 4.2, and Risk (lower is worse) at 4.3. The V9 engine flagged 2 failed gates, producing an asymmetric reward-to-risk of 3.02 and an engine sizing output of AVOID.

What would invalidate the thesis

Falsifying conditions — when triggered, the corresponding pillar's thesis is invalidated.

  • P1On Holding beat earnings expectations in 3 of the last 4 quarters, with surprises of 40%, 18%, and 60% in recent periods, indicating strong operational execution.

    Trip ifEarnings surprise falls below 0% for 2 consecutive quarters.

  • P2The company carries a wide economic moat and a perfect Piotroski F-Score of 9/9, reflecting strong brand positioning and financial health in the competitive footwear market.

    Trip ifPiotroski F-Score drops below 7 in any reported period.

  • P3Analysts carry an average price target implying 36% upside from current levels, reflecting broad institutional conviction in the growth story.

    Trip ifAnalyst consensus price target declines below $40 (below current price of $38.69).

  • P4The stock is currently below its 200-day moving average with the average sloping down at 3.6% over the past 30 days, constituting a confirmed downtrend that blocks near-term entry.

    Trip ifThe 200-day moving average slope remains below 0% for more than 60 days.

  • P5A PEG ratio of 0.75 combined with a forward price-to-earnings of 17.8x suggests the market is underpricing growth relative to earnings power.

    Trip ifForward price-to-earnings rises above 25x due to earnings estimate cuts.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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