D-Market Electronic Services & (HEPS) Stock Analysis

Q: What is the HEPS stock price target?

Take-profit $2.74 (+3.4% upside). Target $2.74 (+3.4%), stop $2.49 (−6.4%), A.R:R 0.5:1.

Q: What are the risks of investing in HEPS?

Market cap $0.91B below $1B minimum; Market cap $0.91B below $1B minimum; Momentum score 2.6/10 — below 4.5 minimum.

Q: Is HEPS overvalued or undervalued?

D-Market Electronic Services & trades at a P/E of N/A (forward 0.6). TrendMatrix value score: 8.3/10. Overall verdict: Hold.

Q: What do analysts say about HEPS?

9 analysts cover HEPS with a consensus score of 4.0/5. Average price target: $3.

HoldVALUE-TRAP 1/5Moderate ConfidenceUpdated 2 days ago (May 18, 2026, 6:46 PM ET)

Consumer Cyclical · Internet Retail

Hold if already holding. Not a fresh buy at $2.65, but acceptable to hold if already in. Reason: Market cap $0.91B below $1B minimum.

$2.65+3.4% A.UpsideScore 5.4/10#7 of 18 Internet Retail

QualityF-score4 / 9FCF yield368.22%

Stop $2.49Target $2.74(analyst − 15%)A.R:R 0.5:1

Analyst target$3.22+21.4%3 analysts

$2.74our TP

$2.65price

$3.22mean

Hold if already holding. Not a fresh buy at $2.65, but acceptable to hold if already in. Reason: Market cap $0.91B below $1B minimum. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Market cap $0.91B below $1B minimum. Not in investable universe. Score 5.4/10, moderate confidence.

Passes 6/8 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 73d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.

Recent Developments — D-Market Electronic Services &

Latest news

D-MARKET Electronic Q1 EPS $(0.06) Down From $(0.03) YoY, Sales $529.395M Up From $396.873M YoY. — benzinga May 7, 2026

Generated 2026-05-20T21:06:21Z.

Thesis

Rewards

No bull case signals

Risks

Market cap $0.91B below $1B minimum

Key Metrics

P/E (TTM)—

P/E (Fwd)0.6

Mkt Cap$914M

EV/EBITDA—

Profit Mgn-7.0%

ROE-272.8%

Rev Growth60.8%

Beta2.12

DividendNone

Rating analysts9

Quality Signals

Piotroski F4/9

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

4 floor-breakers·1 ceiling hit

Overall = weighted sum of the 10 dimension scores. Fundamentals (Value/Quality/Growth) carry 45%; market signals (Momentum/Sentiment/Insider/Peer) carry 40%; structure (Technical/Risk/Catalyst) carries 15%.

DimensionScoreWeightContribution

Value8.315%1.25

Quality1.915%0.28

Growth10.015%1.50

Momentum2.610%0.26

Sentiment5.910%0.59

Insider Activity5.010%0.50

Peer Rank3.610%0.36

Technical Setup6.65%0.33

Risk Profile4.75%0.24

Catalyst2.55%0.13

Overall (Σ contributions)5.43

Small float-rounding may cause last-digit differences between this sum and the displayed Overall.

Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static

Roa

0.0

Operating Margin

0.0

Net Margin

0.0

Gross Margin

1.1

Current Ratio

3.3

Moat

4.2

Piotroski F

4.4

No competitive moatQuality concerns

No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static

Earnings History

0.0

Surprise Avg

0.0

Erm

5.0

Earnings Timing

5.0

Earnings concerns: 0B/3M

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Obv

1.0

Ma Position

2.2

Volume

2.6

Rsi

3.5

Macd

3.5

Volume distribution (falling OBV)Below 200-MA but MA still rising (+0.3%/30d) — pullback in uptrend, not confirmed weakness

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Quality Rank

0.0

Value Rank

5.0

Growth Rank

9.4

Industry growth leader

GatesMomentum 2.6<4.5A.R:R 0.5 < 1.5@spotInsider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 73d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive

RSI

35 · Neutral

↓ 20D MA↓ 50D MA↓ 200D MAGOLDEN CROSSSupport $2.49Resistance $2.89

Price Targets

A.Upside+3.4%

A.R:R0.5:1

Position Sizing

ConvictionNone

Suggested %0.5%

Max %1%

RegimeSteady

Risk Alerts

! Market cap $0.91B below $1B minimum

! Momentum score 2.6/10 — below 4.5 minimum

! Reward/Risk 0.5:1 at current price — below 1.5:1 minimum

Earnings

0/4 beats

Next Earnings2026-07-30 (73d)

Verdict History

reverse chrono — latest first

Loading history...

Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.

Frequently Asked Questions

Is HEPS stock a buy right now?

Hold if already holding. Not a fresh buy at $2.65, but acceptable to hold if already in. Reason: Market cap $0.91B below $1B minimum. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Market cap $0.91B below $1B minimum. Not in investable universe. Target $2.74 (+3.4%), stop $2.49 (−6.4%), A.R:R 0.5:1. Score 5.4/10, moderate confidence.

What is the HEPS stock price target?

Take-profit target: $2.74 (+3.4% upside). Target $2.74 (+3.4%), stop $2.49 (−6.4%), A.R:R 0.5:1. Stop-loss: $2.49.

What are the risks of investing in HEPS?

Market cap $0.91B below $1B minimum.

Is HEPS overvalued or undervalued?

D-Market Electronic Services & trades at a P/E of N/A (forward 0.6). TrendMatrix value score: 8.3/10. Verdict: Hold.

What do analysts say about HEPS?

9 analysts cover HEPS with a consensus score of 4.0/5. Average price target: $3.

What does D-Market Electronic Services & do?D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates a retail...

D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates a retail website that provides electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also operates HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; and Hepsipay and Hepsifinans, which offers e-wallet, e-money, payment facilitation services, and consumer lending. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey. D-Market Elektronik Hizmetler ve Ticaret A.S. is a subsidiary of Joint Stock Company Kaspi.kz.