Deluxe Corporation (DLX) Stock Analysis
Industrials · Conglomerates
Sell if holding. Engine safety override at $23.34: Risk below floor (2.5 < 3.0) triggers a hard block regardless of the otherwise-positive setup — overall score 6.1/10 and A.R:R 1.5:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 11%; Elevated put/call ratio: 3.33.
Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada. The company operates through four segments: Merchant Services, B2B Payments, Data Solutions, and Print. It offers credit and... Read more
Sell if holding. Engine safety override at $23.34: Risk below floor (2.5 < 3.0) triggers a hard block regardless of the otherwise-positive setup — overall score 6.1/10 and A.R:R 1.5:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 11%; Elevated put/call ratio: 3.33. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 6.1/10, moderate confidence.
Passes 8/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 77d clear, semi cycle peak clear, materials cycle peak clear). Suitability: aggressive.
Recent Developments — Deluxe Corporation
Latest news
- Earnings Scheduled For May 6, 2026 — benzinga May 6, 2026 neutral
- Deluxe Lowers FY2026 Adj EPS Guidance from $3.90-$4.30 to $3.60-$4.00 vs $4.07 Est; Lowers FY2026 Sales Guidance from $2 — benzinga May 6, 2026 negative
- Deluxe Q1 Adj. EPS $1.05 Beats $0.87 Estimate, Sales $538.100M Beat $533.950M Estimate — benzinga May 6, 2026 positive
- Deluxe Appoints Paul R. Garcia As Board Chair, Succeeding Retiring Cheryl Mayberry McKissack — benzinga Apr 24, 2026 neutral
Generated 2026-05-20T21:06:21Z.
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
1 floor-breaker·1 ceiling hit
Volatile — 6.2% daily ATR makes tight stops impractical. Position-size conservatively.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $23.34: Risk below floor (2.5 < 3.0) triggers a hard block regardless of the otherwise-positive setup — overall score 6.1/10 and A.R:R 1.5:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 11%; Elevated put/call ratio: 3.33. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $21.71. Score 6.1/10, moderate confidence.
Take-profit target: $27.77 (+19.0% upside). Prior stop was $21.71. Stop-loss: $21.71.
Risk below floor (2.5 < 3.0).
Deluxe Corporation trades at a P/E of 10.6 (forward 5.8). TrendMatrix value score: 9.0/10. Verdict: Sell.
6 analysts cover DLX with a consensus score of 4.0/5. Average price target: $33.
What does Deluxe Corporation do?Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial...
Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada. The company operates through four segments: Merchant Services, B2B Payments, Data Solutions, and Print. It offers credit and debit card authorization and payment systems; processing services to small and medium-sized retail and service businesses, as well as nonprofit and government organizations; treasury management solutions, including remittance and lockbox processing, remote deposit capture, cash application, and payment acceptance solutions, as well as integrated accounts payable disbursements, such as eChecks, Medical Payment Exchange, and Deluxe Payment Exchange; and fraud and security services. The company also provides data, analytics, and marketing services for both business-to-business and business-to-consumer marketing; financial institution profitability reporting and business incorporation services; printed personal and business checks, and business essentials comprising printed business forms and business accessories; and branded promotional, print, apparel, and digital storefront solutions. It sells through financial institutions, small and medium-sized enterprises from a variety of industries, large multinational corporations, and scalable partnerships. The company was formerly known as Deluxe Check Printers, Incorporated and changed its name to Deluxe Corporation in 1988. Deluxe Corporation was founded in 1915 and is headquartered in Minneapolis, Minnesota.