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BIDUBaidu, Inc.Sell5.3·$99.40+4.00%
SellModerate Confidence
Investment thesis

At a forward P/E of 12.8 times and a PEG of 0.66, the stock screens as materially undervalued with analyst consensus implying roughly 42% upside — but declining revenue and a death-cross technical configuration mean the value gap may take a demand catalyst and a recovery in price momentum to close.

Thesis pillars

  • Deep Value DiscountStable
  • Earnings Beat ConsistencyStable
  • Exceptional Cash ConversionStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Baidu, Inc. (BIDU) Stock Analysis

Recovery setup

SellValueShortModerate Confidence

Communication Services · Internet Content & Information

Sell if holding. Engine safety override at $99.40: Quality below floor (3.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.3/10 and A.R:R 3.8:1 is above the 1.5:1 BUY gate. Specifically: Elevated put/call ratio: 5.70; Below-average business quality; Below long-term trend.

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and... Read more

$99.40+37.5% A.UpsideScore 5.3/10#31 of 37 Internet Content & Information
QualityF-score6 / 9FCF yield
Stop $92.85Target $136.76(analyst − 8%)A.R:R 3.8:1
Analyst target$148.65+49.5%32 analysts
$136.76our TP
$99.40price
$148.65mean
$80
$207

Sell if holding. Engine safety override at $99.40: Quality below floor (3.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.3/10 and A.R:R 3.8:1 is above the 1.5:1 BUY gate. Specifically: Elevated put/call ratio: 5.70; Below-average business quality; Below long-term trend. Chart setup: Death cross but MACD improving, RSI 43. Score 5.3/10, moderate confidence.

Passes 8/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 74d clear, semi cycle peak clear, materials cycle peak clear). Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-09-05
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Nov 18, 202674d to earnings· next earnings call

Thesis

Rewards
No bull case signals
Risks
Quality below floor (3.5 < 4.0)

Key Metrics

P/E (TTM)
P/E (Fwd)12.6
Mkt Cap$33.7B
EV/EBITDA0.2
Profit Mgn-2.9%
ROE-1.4%
Rev Growth-4.2%
Beta0.57
DividendNone
Rating analysts38

Quality Signals

Piotroski F6/9

Options Flow

P/C5.70bearish
IV50%elevated
Max Pain$124+24.7% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

3 floor-breakers·1 ceiling hit

Revenue shrinking — -4.2% YoY. Growth thesis broken unless recovery story develops.static

Earnings Growth
0.0
Revenue Growth
1.4
Declining revenue: -4%

Unprofitable operations — net margin -2.9%. Quality floor flags this regardless of sector context.static

Roe
0.0
Net Margin
0.0
Roa
0.8
Operating Margin
3.9
Moat
4.0
Gross Margin
4.2
Piotroski F
6.7
Current Ratio
8.0
No competitive moat

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank
0.8
Quality Rank
2.2
Value Rank
9.2
GatesDeath cross (50MA < 200MA)Momentum 6.1>=5.5A.R:R 3.8 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 74d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Moderate
RSI
43 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $89.60Resistance $109.90

Price Targets

$93
$137
A.Upside+37.5%
A.R:R3.8:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Quality below floor (3.5 < 4.0)

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-11-18 (74d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is BIDU stock a buy right now?

Sell if holding. Engine safety override at $99.40: Quality below floor (3.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.3/10 and A.R:R 3.8:1 is above the 1.5:1 BUY gate. Specifically: Elevated put/call ratio: 5.70; Below-average business quality; Below long-term trend. Chart setup: Death cross but MACD improving, RSI 43. Prior stop was $92.85. Score 5.3/10, moderate confidence.

What is the BIDU stock price target?

Take-profit target: $136.76 (+37.5% upside). Prior stop was $92.85. Stop-loss: $92.85.

What are the risks of investing in BIDU?

Quality below floor (3.5 < 4.0).

Is BIDU overvalued or undervalued?

Baidu, Inc. trades at a P/E of N/A (forward 12.6). TrendMatrix value score: 9.1/10. Verdict: Sell.

What do analysts say about BIDU?

38 analysts cover BIDU with a consensus score of 4.1/5. Average price target: $149.

What does Baidu, Inc. do?Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video...

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.

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