Skip to main content
ZDZiff Davis, Inc.Sell4.4·$52.18-1.29%
ZD · Why this verdict

Why Ziff Davis (ZD) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score4.4/10
ConfidenceMEDIUM
MacroNEUTRAL
TrendMatrix Research · core thesis

Engine thesis — one sentence

Ziff Davis trades above its analyst price target, generates negative free cash flow relative to net income, and has missed earnings estimates in 3 of the last 4 quarters — the combination of poor quality metrics and exhausted upside makes the current risk-reward unattractive.

Falsifiable statement — pillar-level invalidators below. Engine-derived; not personalized advice.

Thesis pillars

Ziff Davis generates -34% free cash flow relative to net income — meaning the company consumes more cash than its accounting earnings reflect — while posting operating margin near zero and a Rule of 40 score of -3, disqualifying it from the minimum quality threshold of 4.0.

Stable
Quality breakdown
Expectation
Free cash flow turns positive and reaches at least 20% of net income within 12 months, and the Rule of 40 score rises above 10.

CounterThe Piotroski F-Score of 8/9 and strong gross margins suggest the underlying business has real structural value, and the negative free cash flow may reflect integration spending from acquisitions rather than a structural problem.

Ziff Davis has missed earnings estimates in 3 of the last 4 quarters, including misses of -5.1% and -5.1% in the most recent two periods, alongside declining revenue of -2% — indicating the business is contracting while failing to meet even reduced expectations.

Stable
Earnings
Expectation
The company beats earnings estimates in at least 2 of the next 4 quarters, and annual revenue growth turns positive above 2%.

CounterOne quarter with a 63.8% beat suggests execution is uneven rather than uniformly declining; however, three consecutive misses outweigh a single outlier beat in evaluating execution quality.

Short interest of 22% combined with a put-to-call ratio of 1.50 and implied volatility of 110% indicates substantial institutional bearish positioning — reflecting broad market concern about the quality of the business and the sustainability of its revenue base.

Stable
Key risks
Expectation
Short interest declines below 12% within 9 months, signaling reduced institutional concern about the business trajectory.

CounterA 22% short interest in a small-cap company creates significant short-squeeze potential if fundamentals improve, which could amplify any recovery disproportionately relative to the improvement in underlying metrics.

The current price of $45.85 already exceeds the analyst consensus price target implied by the resistance level of $47.54, and the asymmetry ratio is negative — meaning expected downside exceeds expected upside by 7.7% even on an optimistic scenario.

Stable
Warnings
Expectation
Analyst consensus price target is revised upward above $55, exceeding the current resistance target by more than 15%, to create a constructive entry opportunity.

CounterThe golden cross technical setup and RSI at 54 suggest price momentum is positive despite the unfavorable valuation positioning; short-term technical strength may extend the current price further above fair value.

Per-dimension breakdown

Value

6.1/10data confidence 100%
ComponentSub-score
P/E2.8
P/S9.4
EV/EBITDA8.5
Fwd P/E9.4
PEG4.4
Analyst target3.0
  • Forward P/E: 9.3x
  • PEG: 2.11

Quality

3.8/10data confidence 100%
ComponentSub-score
ROE0.7
ROA2.3
Gross margin10.0
Op margin0.5
Net margin1.6
Current ratio6.0
FCF quality0.0
Moat5.4
Rule of 403.0
Piotroski F8.9
  • Earnings quality RED FLAG: -34% FCF/NI
  • No competitive moat
  • Rule of 40: -3 (fail)
  • Strong Piotroski F-Score: 8/9

Growth

2.5/10data confidence 67%
ComponentSub-score
Rev growth2.0
EPS growth2.9
  • Declining revenue: -2%

Momentum

4.9/10data confidence 100%
ComponentSub-score
RSI4.3
MACD10.0
OBV1.0
MA position9.0
Volume0.1
  • Overbought (RSI 73)
  • Volume distribution (falling OBV)
  • Above 200-day MA

Sentiment

5.5/10data confidence 100%
ComponentSub-score
Analyst rating6.5
Price target4.2
erm sentiment5.7
  • Light analyst coverage (5.0) — signal dampened

Insider

5.9/10data confidence 100%
ComponentSub-score
materiality4.5
insider conviction2.0
holder change10.0
notable moves7.0
  • Modest insider selling — $1,707,076 (0.088% of mkt cap)
  • Institutions accumulating

Peer rank

3.7/10data confidence 80%
ComponentSub-score
value rank4.0
quality rank4.4
growth rank1.3

Technical

4.8/10data confidence 100%
ComponentSub-score
bollinger2.8
support resistance2.4
52w position9.1
gap5.0

Risk (lower is worse)

3.6/10data confidence 100%
ComponentSub-score
short interest0.0
days to cover0.0
volatility3.6
put call3.3
implied vol0.0
max pain risk7.0
beta6.9
debt equity7.9
  • High short interest: 24%
  • High IV: 88%

Catalyst

2.9/10data confidence 100%
ComponentSub-score
erm5.0
earnings history0.0
earnings timing5.0
surprise avg1.6
  • Earnings concerns: 1B/3M

How the verdict was assembled

Engine trigger

Quality below minimum threshold.

Engine technical detail
verdict_path: L1:HARD_BLOCK:QUALITY_FLOOR
Passed (7)
  • MOMENTUM:4.9>=4.5
  • INSIDER:OK
  • 8K:CLEAN
  • NEWS_EVENTS:NONE_RECENT
  • EARNINGS_PROXIMITY:27d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (1)
  • ASYMMETRY:-1.2=NEGATIVE
Warning (1)
  • MOMENTUM:4.9<5.5 (soft — BUY_NOW allowed but watch)
Reward-to-Risk
-1.18
Upside
-17.6%
Downside
15.0%
Sizing output
AVOID

Setup No clear chart pattern; technical signals are mixed

EdgeNo clear edge No clear edge identified

SuitabilityAggressive MCap $1.9B<$5B

Investment implication

The SELL_IF_HOLDING verdict reflects the ASYMMETRY gate's -1.2=NEGATIVE outcome against Value at 6.1 and asymmetric R:R of -1.18.

The strongest dimensions are Value at 6.1, Insider at 5.9, and Sentiment at 5.5; the weakest are Growth at 2.5, Catalyst at 2.9, and Risk (lower is worse) at 3.6. The V9 engine flagged 1 failed gate with 1 warning, producing an asymmetric reward-to-risk of -1.18 and an engine sizing output of AVOID.

What would invalidate the thesis

Falsifying conditions — when triggered, the corresponding pillar's thesis is invalidated.

  • P1Negative Free Cash Flow Quality

    Trip ifFree cash flow remains below -10% of net income for 2 consecutive quarters.

  • P2Earnings Miss Streak

    Trip ifEPS surprise falls below -5% in at least 2 of the next 4 quarters.

  • P3High Short Interest Bearish Positioning

    Trip ifShort interest rises above 25%, exceeding the current 22% level.

  • P4Stock Above Analyst Target

    Trip ifPrice drops below $40, declining more than 12% from the current $45.85.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

Home Stocks ZD Why this verdict