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PINSPinterest, Inc.Sell5.7·$22.06+0.78%
PINS · Why this verdict

Why Pinterest (PINS) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score5.7/10
ConfidenceMEDIUM
MacroNEUTRAL

Thesis pillars

Pinterest has a Piotroski F-Score of 9 out of 9 and free cash flow at 323% of net income, the highest quality conversion ratio in the peer group, while the Rule of 40 score of 42 passes the growth-quality threshold.

Stable
Quality breakdown
Expectation
Piotroski score remains at 9 and FCF conversion stays above 200% of net income for 4 consecutive quarters.

CounterThe wide gap between FCF and net income may reflect timing differences or non-cash charges being added back; if capital expenditures rise as the platform scales internationally, FCF could compress significantly.

Pinterest has triggered a death cross hard block with the 200-day moving average declining at -9.0% per month — the steepest confirmed downtrend in the dataset — and the stock is trading at only 0.7% of its 52-week range from the low.

Stable
Momentum breakdown
Expectation
Price rises more than 15% from current levels to begin reclaiming the 200-day moving average and momentum score exceeds 5.0 within 6 months.

CounterMACD is improving with RSI at 62, indicating buyers are gaining control at near-52-week-low prices — this technical divergence can be the early signal of a sustained recovery before the moving averages catch up.

Pinterest's revenue is almost entirely dependent on advertising, with a high-severity concentration risk flagged for both product (advertising) and infrastructure supplier (AWS dependency) in the 10-K disclosures.

Stable
Key risks
Expectation
Pinterest announces at least 1 new non-advertising revenue stream or diversification initiative that generates more than 5% of revenue within 12 months.

CounterAdvertising-only social platforms can sustain very high valuations when audience engagement is strong; the advertiser base diversification and direct response capabilities reduce dependency on any single advertiser.

Pinterest has beaten earnings in 3 of the last 4 quarters with an average surprise of 36%, revenue growth at 7.0% year-over-year, and analysts project 30% upside to a target of $25.53 from the current $21.33.

Stable
Catalyst breakdown
Expectation
Revenue growth accelerates above 15% year-over-year and the next earnings report in 55 days shows a positive surprise greater than 10%.

CounterThe most recent period showed a flat quarter with a 0.69% negative surprise (INLINE), suggesting consensus expectations are catching up to Pinterest's delivery pace as the platform matures.

TrendMatrix Research · core thesis

Engine thesis — one sentence

Pinterest exhibits a perfect Piotroski F-Score of 9 out of 9 with free cash flow at 323% of net income, but is blocked by a death cross, 19% short interest, and confirmed downtrend — a high-quality business in a technically broken chart awaiting a technical recovery before entry.

Falsifiable statement — pillar-level invalidators below. Engine-derived; not personalized advice.

Per-dimension breakdown

Value

6.8/10data confidence 100%
ComponentSub-score
P/E2.7
P/S8.4
EV/EBITDA0.0
Fwd P/E9.3
PEG10.0
Analyst target7.5
  • Forward P/E: 9.9x
  • PEG: 0.36

Quality

6.3/10data confidence 100%
ComponentSub-score
ROE3.0
ROA2.7
Gross margin10.0
Op margin0.0
Net margin3.8
Current ratio8.8
FCF quality10.0
Moat7.1
Rule of 407.3
Piotroski F10.0
  • Excellent cash conversion: 323% FCF/NI
  • Rule of 40: 42 (pass)
  • Strong Piotroski F-Score: 9/9

Growth

7.0/10data confidence 33%
ComponentSub-score
Rev growth7.0

Momentum

6.0/10data confidence 100%
ComponentSub-score
RSI4.5
MACD9.3
OBV10.0
MA position6.0
Volume0.0
  • Volume accumulation (rising OBV)
  • Below 200-MA, MA slope -9.0%/30d — confirmed downtrend

Sentiment

7.2/10data confidence 100%
ComponentSub-score
Analyst rating7.5
Price target8.2
erm sentiment5.5
  • Analyst upside: 26%

Insider

4.8/10data confidence 100%
ComponentSub-score
materiality4.5
insider conviction2.0
holder change5.9
notable moves7.0
  • Modest insider selling — $10,115,478 (0.082% of mkt cap)

Peer rank

3.6/10data confidence 80%
ComponentSub-score
value rank2.1
quality rank4.7
growth rank7.4

Technical

1.3/10data confidence 100%
ComponentSub-score
bollinger2.0
support resistance0.8
52w position1.1

Risk (lower is worse)

5.0/10data confidence 100%
ComponentSub-score
short interest0.0
days to cover7.1
volatility0.0
put call8.6
implied vol3.1
beta7.6
debt equity8.3
  • High short interest: 20%
  • High IV: 61%
  • Concentration risks: 2 HIGH (10-K Item 1A — sized via position_sizing, validated via buy_confidence)

Catalyst

3.7/10data confidence 100%
ComponentSub-score
erm5.0
earnings history1.1
earnings timing5.0
surprise avg3.6
  • Earnings concerns: 1B/2M

How the verdict was assembled

Engine trigger

Maintain position. Not compelling to add more. | News modifier -1 (HOLD_IF_HOLDING → SELL_IF_HOLDING).

Engine technical detail
verdict_path: L4:PATH_F_HOLD|L3:NEWS_MOD=-1
Passed (6)
  • MOMENTUM:6.0>=5.5
  • INSIDER:OK
  • NEWS_EVENTS:NONE_RECENT
  • EARNINGS_PROXIMITY:38d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (1)
  • ASYMMETRY:1.1<1.5@spot
Warning (2)
  • DEATH_CROSS:momentum=6.0>=5.0 recovering
  • 8K_CSUITE_CHANGE:5.02 (officer departure/appointment)
Reward-to-Risk
1.05
Upside
+15.8%
Downside
15.0%
Sizing output
AVOID

SetupRecovery Death cross but MACD improving, RSI 53

EdgeNo clear edge No clear edge identified

SuitabilitySpeculative Drawdown -45% (>40% off 52w high)

Investment implication

None of the engine's positive-conviction paths (C-quality, D-momentum) triggered — the F-path HOLD reflects balanced signals. Strongest-cleared gate: MOMENTUM:6.0>=5.5. Top dim: Sentiment at 7.2; weakest: Technical at 1.3. No conviction either direction.

The strongest dimensions are Sentiment at 7.2, Growth at 7.0, and Value at 6.8; the weakest are Technical at 1.3, Peer rank at 3.6, and Catalyst at 3.7. The V9 engine flagged 1 failed gate with 2 warnings, producing an asymmetric reward-to-risk of 1.05 and an engine sizing output of AVOID.

What would invalidate the thesis

Falsifying conditions — when triggered, the corresponding pillar's thesis is invalidated.

  • P1Exceptional Cashflow Quality

    Trip ifFCF conversion falls below 150% of net income for 2 consecutive quarters or Piotroski score drops below 7.

  • P2Death Cross Downtrend

    Trip ifPrice drops below $18.00 or the 200-day moving average slope steepens beyond -12% per month, indicating acceleration of the downtrend.

  • P3Advertising Concentration Risk

    Trip ifAdvertising revenue falls below 90% of total revenue on a declining base, indicating advertiser churn rather than diversification.

  • P4Earnings Beats Growth Trajectory

    Trip ifRevenue growth falls below 5% year-over-year for 2 consecutive quarters, signaling deceleration beyond the current 7% rate.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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