Pinterest exhibits a perfect Piotroski F-Score of 9 out of 9 with free cash flow at 323% of net income, but is blocked by a death cross, 19% short interest, and confirmed downtrend — a high-quality business in a technically broken chart awaiting a technical recovery before entry.
Thesis pillars
- Exceptional Cashflow Quality→Stable
- Death Cross Downtrend↑Improving
- Advertising Concentration Risk→Stable
- +1 more pillar — see the Why tab for full reasoning
Pinterest, Inc. (PINS) Stock Analysis
Communication Services · Internet Content & Information
Sell if holding. Multiple concerning factors at $21.76: Concentration risk — Product: advertising revenue; Concentration risk — Supplier: AWS.
Pinterest runs an AI-powered visual search platform with 619 million monthly active users globally, skewing roughly two-thirds female and over 50% Gen Z. Revenue comes almost entirely from digital advertising via an auction system serving upper- and lower-funnel formats to... Read more
Sell if holding. Multiple concerning factors at $21.76: Concentration risk — Product: advertising revenue; Concentration risk — Supplier: AWS. Chart setup: No clear chart pattern; technical signals are mixed. Score 5.9/10, moderate confidence.
Passes 7/8 gates (positive momentum, favorable risk/reward ratio, clean insider activity, news events none recent, earnings proximity 26d clear, semi cycle peak clear, materials cycle peak clear). Suitability: speculative.
About Pinterest, Inc.
About Pinterest, Inc.
Pinterest reached 619 million monthly active users worldwide by year-end 2025, with over half of that base in the Gen Z demographic and roughly two-thirds women, creating one of the internet's largest audiences for visual search and shopping discovery. The platform operates across more than 100 countries, employs 5,265 full-time people, and generates revenue almost entirely from digital advertising sold through an auction-based system spanning image, video, shopping, carousel, collection, and interactive ad formats.
Pinterest monetizes user intent through an ad auction that prices by impression (CPM), video view (CPV), click (CPC), action (CPA), or conversion event (oCPM). Advertisers in retail, consumer packaged goods, financial services, technology, entertainment, travel, and auto manage campaigns through Pinterest Ads Manager or the Pinterest API; the company's global sales force supports larger accounts directly. The company's AI-enabled campaign tool Pinterest Performance+ automates targeting, bidding, and creative optimization. First-party measurement products — including a Conversions API and clean rooms — address advertiser demand for return-on-investment proof, augmented by third-party measurement partnerships. Competitors include Amazon, Meta (Facebook, Instagram, Threads), Google (Gemini, Lens, YouTube), Snap, Reddit, TikTok, and X, most with larger financial and human resources. The platform relies on Amazon Web Services for the vast majority of its compute, storage, and data-transfer infrastructure.
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Pinterest's dependence on advertising for substantially all revenue makes the platform unusually sensitive to digital ad market cycles: any contraction in advertiser budgets — particularly among retail and CPG brands that dominate the platform's commercial intent audience — could weigh on results more heavily than on peers with diversified income streams. The platform also relies on third-party single sign-on providers and app-store operators for user acquisition and authentication, and the 10-K notes these relationships are outside the company's control and may impact user growth and monetization.
See also: Communication Services · Internet Content & Information
From Pinterest, Inc.'s most recent 10-K filing, extracted June 11, 2026.
Recent developments
updated 2026-10-15Recent Developments — Pinterest, Inc.
Latest news
- NEWS Pinterest: Gen Z, AI, And A $3.5 Billion Buyback (NYSE:PINS) - Seeking Alpha — Seeking Alpha positive
- NEWS Pinterest Is Likely Dead Money (Q1 Preview) (NYSE:PINS) - Seeking Alpha — Seeking Alpha negative
- NEWS Pinterest (PINS) Stock Moves -1.12%: What You Should Know - MSN — MSN neutral
- NEWS Investors heavily search Pinterest, Inc. (PINS): Here is what you need to know - MSN — MSN neutral
- NEWS Investors Heavily Search Pinterest, Inc. (PINS): Here is What You Need to Know - Yahoo Finance — Yahoo Finance neutral
Generated 2026-10-15T11:37:21Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHProductadvertising revenue10-K Item 1A: 'our dependence on advertising for substantially all of our revenue'
- HIGHSupplierAWS10-K Item 1A: 'our dependence on AWS for the vast majority of our compute, storage, data transfer, and other services'
Material Events(8-K, last 90d)
- 2026-05-04Item 5.02MEDIUMChief Accounting Officer Andrea Acosta submitted her resignation on April 30, 2026. No successor named in available filing text; no reason cited.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
2 floor-breakers
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Analyst Consensus
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Multiple concerning factors at $21.76: Concentration risk — Product: advertising revenue; Concentration risk — Supplier: AWS. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $20.34. Score 5.9/10, moderate confidence.
Take-profit target: $26.73 (+22.8% upside). Prior stop was $20.34. Stop-loss: $20.34.
Concentration risk — Product: advertising revenue; Concentration risk — Supplier: AWS; Sector modifier (Communication Services): -0.8.
Pinterest, Inc. trades at a P/E of 65.8 (forward 9.3). TrendMatrix value score: 6.7/10. Verdict: Sell.
45 analysts cover PINS with a consensus score of 3.7/5. Average price target: $29.
What does Pinterest, Inc. do?Pinterest runs an AI-powered visual search platform with 619 million monthly active users globally, skewing roughly...
Pinterest runs an AI-powered visual search platform with 619 million monthly active users globally, skewing roughly two-thirds female and over 50% Gen Z. Revenue comes almost entirely from digital advertising via an auction system serving upper- and lower-funnel formats to brands in retail, CPG, financial services, technology, and travel verticals.