MEDIUMBuilt-inCustomer
33%
Hertz Gold+ loyalty program members
“10-K Item 1: 'For the year ended December 31, 2025, rentals by Hertz Gold+ members accounted for approximately 33% of our worldwide rental transactions.'”
HTZ · Concentration risk · 10-K extracted
Hertz Global Holdings (HTZ) concentration risks
Updated
The most significant concentration Hertz Global Holdings discloses is Hertz Gold+ loyalty program members at 33%, classified MEDIUM by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Source: Hertz Global Holdings’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
At a glance
Disclosed-size breakdown · 1 disclosed concentration
HIGH0
MEDIUM1
LOW0
Disclosed concentrations
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
TrendMatrix Research · concentration synthesis
What these concentrations mean together
updated 2026-07-06Hertz's only disclosed concentration line relates to its loyalty program: rentals by Hertz Gold+ members accounted for approximately 33% of worldwide rental transactions in 2025. This is a structural exposure — it reflects how the company's customer base is composed rather than dependence on a single external counterparty, supplier, or geography — and is sized as moderate rather than a dominant share of the business. A third of transactions coming through a loyalty channel suggests meaningful repeat-customer engagement, which can be a stabilizing factor for demand, but it also means changes to the loyalty program's value proposition or a shift in member behavior could move a material slice of rental volume. With no other concentration exposures disclosed in the filing — no customer, supplier, or geographic concentration flagged — this loyalty-program mix is the single data point available on customer-base concentration, and its moderate size means it is unlikely on its own to be the dominant factor behind any change in verdict, though it is worth tracking as a proxy for customer loyalty trends.
For the engine’s reasoning on HTZ’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
Industry peers · Rental & Leasing Services
Peer concentration profile
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| CAR | Avis Budget Group, Inc. | 1 | 1 | 0 | 2 |
| GATX | GATX Corporation | 0 | 3 | 1 | 4 |
| HTZ● | Hertz Global Holdings, Inc | 0 | 1 | 0 | 1 |
| CTOS | Custom Truck One Source, Inc. | 0 | 0 | 0 | 0 |
| EQPT | EquipmentShare.com Inc | 0 | 0 | 0 | 0 |
| HRI | Herc Holdings Inc. | 0 | 0 | 0 | 0 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.