HIGHBuilt-inGeographic
79%
U.S. and European 601+cc markets
“10-K Item 1: 'approximately 79% of the total annual dealer retail sales of new Harley-Davidson motorcycles were sold in the U.S. and European 601+cc markets'”
HOG · Concentration risk · 10-K extracted
Harley-Davidson (HOG) concentration risks
Updated
The most significant concentration Harley-Davidson discloses is U.S. and European 601+cc markets at 79%, classified HIGH by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Source: Harley-Davidson’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
At a glance
Disclosed-size breakdown · 3 disclosed concentrations
HIGH3
MEDIUM0
LOW0
Disclosed concentrations
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
HIGHBuilt-inProduct / Revenue mix
74.3%
motorcycles
“10-K Item 1: 'HDMC revenue by product line as a percent of total revenue for the last three fiscal years was as follows ... Motorcycles| 74.3 | %|'”
HIGHOutside partySupplier
single supplier components
“10-K Item 1A: 'the Company relies on a single supplier to provide component parts or a contract manufacturer to manufacture certain components and/or products'”
TrendMatrix Research · concentration synthesis
What these concentrations mean together
updated 2026-06-24The company's concentration profile spans geography, product, and supply chain in a way that reinforces the business's dependence on a specific end-market and manufacturing model. Geographically, approximately 79% of total annual dealer retail sales of new motorcycles were sold in the U.S. and European 601+cc markets, a high-share structural concentration reflecting where the premium heavyweight motorcycle market is largest and deepest. Demand in these two regions is sensitive to consumer discretionary spending, fuel prices, and demographic trends within the core rider age cohort. Motorcycles represent the largest single product line as a share of total HDMC revenue, though the specific percentage appears only in a pipe-delimited table in the filing and cannot be cited as a clean number. The filing is clear that this is the dominant revenue category by a wide margin, making the business fundamentally a motorcycle company with ancillary segments, and therefore highly sensitive to any broad shift in demand for that product category. On the supply side, the company relies on a single supplier to provide component parts or to contract-manufacture certain components and products, a high-share dependency that could create production disruptions if that supplier were unable to deliver. In a manufacturing business with highly engineered, brand-specific parts, substituting a sole-source supplier quickly is rarely feasible. Together, the profile is one of a narrowly focused manufacturer: the dominant region, the dominant product category, and specific sole-source supply relationships are all concentrated rather than diversified.
For the engine’s reasoning on HOG’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
Industry peers · Recreational Vehicles
Peer concentration profile
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| HOG● | Harley-Davidson, Inc. | 3 | 0 | 0 | 3 |
| BC | Brunswick Corporation | 1 | 2 | 0 | 3 |
| LCII | LCI Industries | 1 | 1 | 2 | 4 |
| PII | Polaris Inc. | 1 | 0 | 0 | 1 |
| PATK | Patrick Industries, Inc. | 0 | 2 | 0 | 2 |
| THO | Thor Industries, Inc. | 0 | 0 | 0 | 0 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.