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GISGeneral Mills, Inc.Sell4.8·$36.12+2.03%
GIS · Concentration risk · 10-K extracted

General Mills (GIS) concentration risks

Updated

The most significant concentration General Mills discloses is Walmart at 22%, classified LOW by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

Source: General Mills’s SEC Form 10-K filed view the filing on SEC EDGAR ↗

At a glance

Disclosed-size breakdown · 1 disclosed concentration

HIGH0
MEDIUM0
LOW1
Disclosed concentrations

Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).

LOWOutside partyCustomer
22%

Walmart

10-K Item 1: 'Walmart Inc. and its affiliates (Walmart) accounted for 22 percent of our consolidated net sales and 31 percent of net sales of our North America Retail segment'
SEC 10-K · filed Jun 2025
TrendMatrix Research · concentration synthesis

What these concentrations mean together

updated 2026-06-24

The company's sole disclosed concentration is a customer dependency on a single large retail partner: Walmart Inc. and its affiliates accounted for 22 percent of consolidated net sales and 31 percent of net sales of the North America Retail segment. By disclosed size, this is a small share at the consolidated level, reflecting the breadth of the company's overall revenue base across multiple segments and geographies. However, the 31 percent share within the North America Retail segment is materially higher, indicating that Walmart's purchasing behavior has a disproportionate effect on what is likely the largest individual business unit. The dependency character of this exposure means that changes in Walmart's shelf-space allocation, private-label strategy, promotional support, or procurement practices could affect segment performance in a way that the consolidated percentage alone understates. Retailers of Walmart's scale have substantial negotiating leverage over supplier terms, and any deterioration in the commercial relationship — whether over pricing, promotional funding, or shelf assortment — could compress margins in addition to affecting volumes. No geographic concentration, product-line skew, or supply-chain dependency is disclosed alongside this customer exposure. On balance, the consolidated-level share is modest, but investors should monitor the North America Retail segment relationship with Walmart closely as the single most consequential disclosed customer dependency in the profile.

For the engine’s reasoning on GIS’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.

Industry peers · Packaged Foods

Peer concentration profile

SymbolNameHIGHMEDIUMLOWTotal
CENTCentral Garden & Pet Company1124
CENTACentral Garden & Pet Company1124
CPBThe Campbell's Company1113
CAGConAgra Brands, Inc.0101
GISGeneral Mills, Inc.0011
BRBRBellRing Brands, Inc.0000

Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.

Concentration disclosures are extracted verbatim from SEC 10-K filings; the disclosed-size classification and the synthesis above are engine-derived. Size reflects how large each exposure is against fixed share thresholds (HIGH >50%, MEDIUM 25–50%, LOW <25% or an explicit diversification statement), not a judgment of how dangerous it is, and is not a buy/sell rating, a price target, or a view on the stock. Not a complete list of risk factors — see the full filing.

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