merchant model revenue
“10-K Item 1: 'merchant, agency and advertising, media and other accounting for 70%, 22%, and 8% of total revenue, respectively'”
Updated
The most significant concentration Expedia Group discloses is merchant model revenue at 70%, classified HIGH by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
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Source: Expedia Group’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
“10-K Item 1: 'merchant, agency and advertising, media and other accounting for 70%, 22%, and 8% of total revenue, respectively'”
“10-K Item 1A: 'as a result of our migration of key portions of our platform functionality to Amazon Web Services ("AWS"), we now depend on the availability of AWS's services'”
The company's disclosed concentration profile combines a high-share revenue model dependency with a high-share infrastructure counterparty. The merchant model is the dominant revenue structure, accounting for 70% of total revenue, compared to agency at 22% and advertising, media and other at 8%. The structural character of this product-mix concentration means revenue recognition, gross booking exposure, and working capital dynamics are heavily shaped by the merchant model's characteristics — most notably, the company takes on the principal position in transactions, so revenue and cost of revenue both move with volume in ways that differ from a pure-agency structure. The infrastructure dependency is separate and idiosyncratic: following migration of key platform functionality to Amazon Web Services, the company now depends on the availability of AWS's services, a high-share dependency by disclosed size. Unlike the revenue model concentration — which is structural and reflects a deliberate business architecture — the AWS reliance is a dependency where a service disruption, significant price increase, or contract deterioration at the vendor level could impair platform availability and directly affect bookings and revenue. The two exposures do not offset each other: a technology disruption affecting the merchant model's transaction-processing capability would compound the impact of both concentrations simultaneously. The AWS dependency is the most idiosyncratic element in the profile, while the merchant model skew is the more structurally persistent risk that drives revenue variability across cycles.
For the engine’s reasoning on EXPE’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| EXPE● | Expedia Group, Inc. | 2 | 0 | 0 | 2 |
| CUK | Carnival Plc | 1 | 0 | 0 | 1 |
| GBTG | Global Business Travel Group, I | 1 | 0 | 0 | 1 |
| CCL | Carnival Corporation Ltd. | 0 | 1 | 0 | 1 |
| ABNB | Airbnb, Inc. | 0 | 0 | 0 | 0 |
| BKNG | Booking Holdings Inc. Common St | 0 | 0 | 0 | 0 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.