Chili's brand
“10-K Item 1A: 'we depend heavily on the Chili’s brand for a majority of our revenues'”
Updated
The most significant concentration Brinker International discloses is Chili's brand, classified MEDIUM by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Source: Brinker International’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
“10-K Item 1A: 'we depend heavily on the Chili’s brand for a majority of our revenues'”
“10-K Item 1A: 'A high concentration of our Company-owned restaurants are located in Texas, Florida and California comprising 18.9%, 11.8% and 9.2%, respectively, as of June 25, 2025.'”
“10-K Item 1A: 'A high concentration of our Company-owned restaurants are located in Texas, Florida and California comprising 18.9%, 11.8% and 9.2%, respectively, as of June 25, 2025.'”
“10-K Item 1A: 'A high concentration of our Company-owned restaurants are located in Texas, Florida and California comprising 18.9%, 11.8% and 9.2%, respectively, as of June 25, 2025.'”
Brinker International's concentration risk is split between brand and geography, with brand the larger factor. The company depends heavily on the Chili's brand for a majority of its revenues, a medium-share structural concentration that ties results to the health of one core restaurant concept rather than a balanced multi-brand portfolio. Geographically, Company-owned restaurants are concentrated in three states: Texas at 18.9%, Florida at 11.8%, and California at 9.2% as of June 25, 2025 — each individually a low-share structural exposure, though together they represent a meaningful cluster of the restaurant base in a handful of states. None of these four exposures is a counterparty dependency; all are structural features of where and under what brand Brinker operates. Netting these out, the Chili's brand concentration is the more consequential exposure since it touches the majority of revenue directly, while the state-level clustering in Texas, Florida, and California adds a secondary, regional-economy risk that would compound a brand-level slowdown rather than drive one independently.
For the engine’s reasoning on EAT’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| BJRI | BJ's Restaurants, Inc. | 1 | 1 | 0 | 2 |
| BLMN | Bloomin' Brands, Inc. | 1 | 0 | 0 | 1 |
| EAT● | Brinker International, Inc. | 0 | 1 | 3 | 4 |
| BH | Biglari Holdings Inc. | 0 | 1 | 0 | 1 |
| BH-A | Biglari Holdings Inc. | 0 | 1 | 0 | 1 |
| BROS | Dutch Bros Inc. | 0 | 1 | 0 | 1 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.