HIGHBuilt-inProduct / Revenue mix
69%
online sales channels
“10-K Item 1A: 'For the twelve months ended December 31, 2025, 69% of our revenue was generated from these online channels.'”
CRCT · Concentration risk · 10-K extracted
Cricut (CRCT) concentration risks
Updated
The most significant concentration Cricut discloses is online sales channels at 69%, classified HIGH by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Source: Cricut’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
At a glance
Disclosed-size breakdown · 3 disclosed concentrations
HIGH2
MEDIUM1
LOW0
Disclosed concentrations
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
HIGHOutside partySupplier
three contract manufacturers (connected machines)
“10-K Item 1A: 'supply chain, manufacturing, distribution and fulfillment risks, including our being dependent on three contract manufacturers to produce connected machines'”
MEDIUMOutside partyCustomer
31%
top-seven brick-and-mortar and online retail partners
“10-K Item 1A: 'For the twelve months ended December 31, 2025, our top seven brick-and-mortar and online retail partners accounted for 31% of total revenue.'”
TrendMatrix Research · concentration synthesis
What these concentrations mean together
updated 2026-07-06Cricut's concentration risks span its distribution model, supply chain, and retail relationships. Online channels generated 69% of revenue for the twelve months ended December 31, 2025, a high-share structural feature of how the company reaches consumers rather than a risk tied to any single counterparty. On the supply side, the company depends on three contract manufacturers to produce its connected machines, a high-share dependency where the loss of any one manufacturer could disrupt hardware output. Retail relationships add a further, comparatively smaller dependency: the top seven brick-and-mortar and online retail partners accounted for 31% of total revenue. Taken together, the manufacturing dependency is the exposure most likely to move the verdict, since a disruption at any of the three contract manufacturers would directly constrain the supply of connected machines central to the business; the online-channel concentration is a structural characteristic of the go-to-market model rather than a fragility, and the retail-partner concentration, while real, represents a moderate rather than dominant share of revenue.
For the engine’s reasoning on CRCT’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
Industry peers · Computer Hardware
Peer concentration profile
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| CRCT● | Cricut, Inc. | 2 | 1 | 0 | 3 |
| HPQ | HP Inc. | 1 | 1 | 0 | 2 |
| ANET | Arista Networks, Inc. | 0 | 2 | 1 | 3 |
| CRSR | Corsair Gaming, Inc. | 0 | 2 | 0 | 2 |
| DDD | 3D Systems Corporation | 0 | 0 | 0 | 0 |
| DELL | Dell Technologies Inc. | 0 | 0 | 0 | 0 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.