MEDIUMBuilt-inGeographic
West Coast markets
“10-K Item 1A: 'Our strategy involves a high concentration of our business in key West Coast markets.'”
ALK · Concentration risk · 10-K extracted
Alaska Air Group (ALK) concentration risks
Updated
The most significant concentration Alaska Air Group discloses is West Coast markets, classified MEDIUM by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
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Source: Alaska Air Group’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
At a glance
Disclosed-size breakdown · 3 disclosed concentrations
HIGH0
MEDIUM2
LOW1
Disclosed concentrations
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
MEDIUMOutside partySupplier
Boeing
“10-K Item 1A: 'Our carriers are dependent on limited suppliers for aircraft, aircraft engines, and many aircraft parts ... Boeing has significant production constraints for the B737 and B787 aircraft'”
LOWBuilt-inProduct / Revenue mix
16%
loyalty program revenue
“10-K Item 1: 'Loyalty program revenue ... represented approximately 16% of Air Group's total revenue in 2025.'”
TrendMatrix Research · concentration synthesis
What these concentrations mean together
updated 2026-07-03The carrier's disclosed concentrations span geography, a key supplier, and a product line. Strategically, it concentrates its business in key West Coast markets, a medium-share geographic exposure that is structural — it reflects the network's deliberate regional focus rather than a single-route dependency. On the supply side, the airline depends on a limited set of aircraft suppliers, with Boeing central given its production constraints on the B737 and B787 — a medium-share dependency whose channel is delivery timing and fleet availability rather than day-to-day demand. Finally, loyalty program revenue represented approximately 16% of total revenue, a low-share, structural contribution. Together these are moderate, well-understood exposures: the West Coast tilt and the Boeing relationship are the two worth monitoring, while the loyalty contribution is a smaller, stable piece. None looks likely on its own to move the investment verdict.
For the engine’s reasoning on ALK’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
Industry peers · Airlines
Peer concentration profile
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| LUV | Southwest Airlines Company | 2 | 0 | 0 | 2 |
| JBLU | JetBlue Airways Corporation | 1 | 4 | 0 | 5 |
| AAL | American Airlines Group, Inc. | 1 | 0 | 0 | 1 |
| SKYW | SkyWest, Inc. | 1 | 0 | 0 | 1 |
| ALK● | Alaska Air Group, Inc. | 0 | 2 | 1 | 3 |
| DAL | Delta Air Lines, Inc. | 0 | 1 | 0 | 1 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.