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ASBAssociated Banc-CorpHold6.0·$30.21
HoldModerate Confidence
Investment thesis

Four consecutive earnings beats with an average positive surprise of roughly 8%, a golden cross, and all moving averages aligned upward confirm the underlying franchise quality; however, the price is just below the resistance target with only 0.5% headroom remaining and the risk/reward has turned unfavorable at 0.12-to-1 — the setup supports holding an existing position but does not compel new capital.

Thesis pillars

  • Commercial Loan Concentration Risk↓Deteriorating
  • Perfect Earnings Beat Streak↑Improving
  • Strong Technical Momentum↓Deteriorating
  • +2 more pillars — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Feb 12, 2026

Full reasoning →

Open full analysis

Associated Banc-Corp (ASB) Stock Analysis

HoldVALUE-TRAP 1/5ValueGrowthModerate Confidence

Financial Services · Banks - Regional

Hold if already holding. Not a fresh buy at $30.21, but acceptable to hold if already in. Reasons: Concentration risk — Loan Portfolio: commercial loans (65.0%); Concentration risk — Regulatory: OCC.

Associated Banc-Corp is the largest bank holding company headquartered in Wisconsin, operating 184 branches across Wisconsin, Illinois, Minnesota, and Missouri through its nationally chartered subsidiary Associated Bank, with roughly 4,000 employees. Revenue is... Read more

$30.21-1.2% A.UpsideScore 6.0/10#103 of 222 Banks - Regional
QualityF-score7 / 9FCF yield—
IncomeYield3.18%(5y avg 3.77%)Payout33.10%sustainable
Stop $29.13Analyst target $29.84(reached)A.R:R -0.2:1
Analyst consensus$34.30+13.5%10 analysts
$30.21price
$34.30mean
$35

Hold if already holding. Not a fresh buy at $30.21, but acceptable to hold if already in. Reasons: Concentration risk — Loan Portfolio: commercial loans (65.0%); Concentration risk — Regulatory: OCC. Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. Score 6.0/10, moderate confidence.

Passes 6/8 gates (positive momentum, clean insider activity, news boost analyst 0.40, earnings proximity 85d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

10-K grounded · weekly refresh

About Associated Banc-Corp

About Associated Banc-Corp

The largest bank holding company headquartered in Wisconsin, Associated Banc-Corp operated 184 banking branches in Wisconsin, Illinois, Minnesota, and Missouri as of December 31, 2025, with Associated Bank supervised by the OCC. Commercial and industrial, real estate construction, and CRE loans combined totaled 65% of the loan portfolio at that date. The company employed roughly 4,000 colleagues and on April 1, 2026 completed its previously announced acquisition of American National Corporation, valued at approximately $604 million based on Associated's closing stock price as of November 28, 2025.

Associated Banc-Corp earns primarily through net interest income on a loan book concentrated in commercial credits. CRE loans—including owner-occupied, investor, and construction—totaled $8.4 billion, or 27% of the total loan portfolio, and represented 183% of total risk-based capital at December 31, 2025. Nonaccrual CRE loans were $8.7 million, less than 1% of the CRE portfolio. On the funding side, estimated uninsured and uncollateralized deposits were $9.4 billion, or 26.5% of total deposits at December 31, 2025, a liquidity concentration the 10-K flags in the context of the 2023 bank failures. Moody's and S&P Global Ratings each downgraded the company's long-term issuer credit ratings in August 2023; those ratings were unchanged as of December 31, 2025. The Federal Reserve oversees the holding company under the BHC Act while the OCC has primary supervisory and regulatory authority over Associated Bank.

Show full overview

Credit cycle exposure is concentrated in CRE: the 10-K notes that CRE loans generally involve greater credit risk than residential mortgages due to larger balances and dependence on successful property operation. The filing flags that the outlook for CRE depends on how major subsectors respond to higher vacancy rates as loans come up for refinancing, and that the deterioration of one or a few large commercial loans could cause a significant increase in nonaccrual loans and materially affect financial condition.

See also: Financial Services · Banks - Regional

From Associated Banc-Corp's most recent 10-K filing, extracted June 9, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-28
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Jan 21, 202785d to earnings· next earnings call

Thesis

Rewards
Sector modifier (Financial Services): +1.0
Positive news sentiment (+0.53)
Attractive valuation
Risks
Concentration risk — Loan Portfolio: commercial loans (65.0%)
Concentration risk — Regulatory: OCC
Analyst target reached - limited upside remaining

Key Metrics

P/E (TTM)10.4
P/E (Fwd)8.9
Mkt Cap$5.7B
EV/EBITDA—
Profit Mgn32.2%
ROE10.2%
Rev Growth21.6%
Beta0.81
Dividend3.18%
Rating analysts14

Quality Signals

Piotroski F7/9

Options Flow

P/C1.00neutral
IV76%elevated

Concentration Risks(10-K Item 1A)

  • HIGHloan_portfoliocommercial loans65%
    10-K Item 1A: '65% of our loan portfolio consisted of commercial and industrial, real estate construction, and CRE loans'
  • MEDIUMloan_portfolioCRE loans27%
    10-K Item 1A: 'CRE loans, including owner occupied, investor, and real estate construction loans, totaled $8.4 billion, or 27%, of our total loan portfolio and 183% of total risk-based capital'
  • MEDIUMloan_portfoliouninsured deposits27%
    10-K Item 1A: 'Estimated uninsured and uncollateralized deposits, excluding intercompany deposits, were $9.4 billion or 26.5% of total deposits at December 31, 2025'
  • MEDIUMGeographicfour-state branch footprint
    10-K Item 1: 'serving more than 100 communities, primarily within our four-state branch footprint'
  • HIGHregulatoryOCC
    10-K Item 1: 'Associated Bank and our nationally-chartered trust company subsidiary are regulated, supervised and examined by the OCC'

Material Events(8-K, last 90d)

  • 2026-04-01Item 5.02LOW
    Associated completed acquisition of American National Corporation on April 1, 2026. Board expanded from 13 to 14 directors; one new director appointed. Routine board change in connection with merger close.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
0.1
Support Resistance
1.5
52w Position
8.8
GatesA.R:R -0.2=NEGATIVEExecutive change: officer departure/appointmentMomentum 6.7>=5.5Insider activity: OKNEWS BOOST ANALYST 0.40EARNINGS PROXIMITY 85d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Moderate
RSI
74 · Overbought
↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $27.99Resistance $30.59

Price Targets

A.Upside-1.2%
A.R:R-0.2:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (-1.2% upside)
! News modifier suppressed: positive news (+1) cannot lift HOLD to buy-class with analyst upside -1.2% (lift floor +1.5%)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
M
M
2/4 beats
Next Earnings2027-01-21 (85d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is ASB stock a buy right now?

Hold if already holding. Not a fresh buy at $30.21, but acceptable to hold if already in. Reasons: Concentration risk — Loan Portfolio: commercial loans (65.0%); Concentration risk — Regulatory: OCC. Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. Analyst target $29.84 reached (−1.2%), stop $29.13 (−3.7%), A.R:R -0.2:1. Score 6.0/10, moderate confidence.

What is the ASB stock price target?

Analyst target $29.84 reached (−1.2% from $30.21); no take-profit level is published. Analyst target $29.84 reached (−1.2%), stop $29.13 (−3.7%), A.R:R -0.2:1. Stop-loss: $29.13.

What are the risks of investing in ASB?

Concentration risk — Loan Portfolio: commercial loans (65.0%); Concentration risk — Regulatory: OCC; Analyst target reached - limited upside remaining.

Is ASB overvalued or undervalued?

Associated Banc-Corp trades at a P/E of 10.4 (forward 8.9). TrendMatrix value score: 8.0/10. Verdict: Hold.

What do analysts say about ASB?

14 analysts cover ASB with a consensus score of 3.6/5. Average price target: $34.

What does Associated Banc-Corp do?Associated Banc-Corp is the largest bank holding company headquartered in Wisconsin, operating 184 branches across...

Associated Banc-Corp is the largest bank holding company headquartered in Wisconsin, operating 184 branches across Wisconsin, Illinois, Minnesota, and Missouri through its nationally chartered subsidiary Associated Bank, with roughly 4,000 employees. Revenue is relationship-driven across three segments: Corporate and Commercial Specialty, Community Consumer and Business, and Risk Management and Shared Services.

Related stocks: GCBC (Greene County Bancorp, Inc.) · CARE (Carter Bankshares, Inc.) · CCNE (CNB Financial Corporation) · HBNC (Horizon Bancorp, Inc.) · BHRB (Burke & Herbert Financial Servi)
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