MEDIUMOutside partyCustomer
39%
Amazon
“10-K Item 1A: 'In 2025, our three largest retailers, Amazon, Target and Walmart accounted for approximately 39%, 28% and 8% of our total revenue, respectively.'”
HNST · Concentration risk · 10-K extracted
The Honest Company (HNST) concentration risks
Updated
The most significant concentration The Honest Company discloses is Amazon at 39%, classified MEDIUM by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Source: The Honest Company’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
At a glance
Disclosed-size breakdown · 3 disclosed concentrations
HIGH0
MEDIUM2
LOW1
Disclosed concentrations
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
MEDIUMOutside partyCustomer
28%
Target
“10-K Item 1A: 'In 2025, our three largest retailers, Amazon, Target and Walmart accounted for approximately 39%, 28% and 8% of our total revenue, respectively.'”
LOWOutside partyCustomer
8%
Walmart
“10-K Item 1A: 'In 2025, our three largest retailers, Amazon, Target and Walmart accounted for approximately 39%, 28% and 8% of our total revenue, respectively.'”
TrendMatrix Research · concentration synthesis
What these concentrations mean together
updated 2026-07-06The Honest Company's retail distribution is concentrated among its three largest retail partners: Amazon accounted for approximately 39% of total 2025 revenue and Target 28%, both moderate-size dependencies, while Walmart contributed a smaller 8%. Combined, these three retailers represent the large majority of revenue, meaning Honest's results are closely tied to purchasing and shelf-space decisions made by a handful of large retail partners rather than diffuse end-customer demand. This is a dependency-type exposure throughout — none of it reflects the company's own product or geographic mix, but reliance on specific counterparties. Because Amazon and Target together represent the bulk of that concentration, any change in either relationship — a reduced order, delisting, or renegotiated terms — is the scenario most capable of moving the verdict for Honest, while the smaller Walmart relationship is less consequential on its own. This concentration is common in consumer products distribution but still notable given how few retail relationships account for so much of the business; investors should watch retailer-level commentary closely as an early signal.
For the engine’s reasoning on HNST’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
Industry peers · Household & Personal Products
Peer concentration profile
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| CHD | Church & Dwight Company, Inc. | 3 | 2 | 1 | 6 |
| CLX | Clorox Company (The) | 2 | 3 | 0 | 5 |
| COTY | Coty Inc. | 1 | 1 | 0 | 2 |
| CL | Colgate-Palmolive Company | 0 | 2 | 1 | 3 |
| HNST● | The Honest Company, Inc. | 0 | 2 | 1 | 3 |
| EL | Estee Lauder Companies, Inc. (T | 0 | 0 | 0 | 0 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.