Skip to main content
GOOGAlphabet Inc.Sell5.8·$287.30
SellModerate Confidence
Investment thesis

Alphabet is a high-quality, wide-moat business with 44% ROE and 50% margins that is deeply oversold (RSI 13) with 31.1% upside to the analyst target, but negative price momentum and advertising and international concentration argue for patience.

Thesis pillars

  • Wide Moat High Quality↓Deteriorating
  • Oversold Bounce Upside↓Deteriorating
  • Negative Price Momentum↓Deteriorating
  • +2 more pillars — see the Why tab for full reasoning

Pillars as of Nov 1, 2026, based on the 10-K filed Feb 5, 2026

Full reasoning →

Open full analysis

Alphabet Inc. (GOOG) Stock Analysis

Oversold Bounce setup · Temporary headwind edge

SellVALUE-TRAP 1/5GrowthQualityModerate Confidence

Communication Services · Internet Content & Information

Sell if holding. Momentum 2.3/10 is below the 5.0 floor at $287.30 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Product: online advertising; Concentration risk — Geographic: international revenues (52.0%).

Alphabet organizes its operations under Google Services (Search, YouTube, Gmail, Android, advertising, devices) and Google Cloud (GCP, Workspace), with early-stage Other Bets including Waymo. Online advertising generated more than 70% of total revenues in 2025, with 190,820... Read more

$287.30+26.1% A.UpsideScore 5.8/10#16 of 29 Internet Content & Information
QualityF-score7 / 9FCF yield-0.03%
IncomeYield0.31%Payout4.49%sustainable
Stop $267.19Analyst target $362.40(−10% haircut)A.R:R 3.5:1
Analyst consensus$402.67+40.2%15 analysts with price targets
$362.40Analyst target
$287.30price
$402.67mean
$460

Sell if holding. Momentum 2.3/10 is below the 5.0 floor at $287.30 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Product: online advertising; Concentration risk — Geographic: international revenues (52.0%). Chart setup: Oversold RSI 21, near Bollinger lower, volume surge. Score 5.8/10, moderate confidence.

Passes 7/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 90d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated Nov 5, 2026
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Feb 3, 202790d to earnings· next earnings call

Thesis

Rewards
V7 flight-to-quality bonus: +0.5 (Q=8.1 in RISK_OFF)
Positive news sentiment (+0.53)
High-quality business
Risks
Concentration risk — Product: online advertising
Concentration risk — Geographic: international revenues (52.0%)
Sector modifier (Communication Services): -0.8

Key Metrics

P/E (TTM)15.0
P/E (Fwd)18.5
Mkt Cap$3.53T
EV/EBITDA18.5
Profit Mgn50.0%
ROE44.3%
Rev Growth24.7%
Beta1.23
Dividend0.31%
Analysts with ratings68

Quality Signals

Piotroski F7/9MoatWideCompounder✓

Options Flow

P/C1.50bearish
IV45%normal
Max Pain$200-30.4% vs spot

Concentration Risks(10-K Item 1A)

  • HIGHProductonline advertising
    10-K Item 1A: 'We generated more than 70% of total revenues from online advertising in 2025'
  • HIGHGeographicinternational revenues52%
    10-K Item 1A: 'International revenues accounted for approximately 52% of consolidated revenues in 2025'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Macd
0.0
Obv
1.0
Ma Position
2.2
Rsi
3.0
Volume
5.5
Capitulation risk (RSI 21, below 200MA)Volume distribution (falling OBV)Below 200-MA but MA still rising (+0.5%/30d) — pullback in uptrend, not confirmed weakness
GatesMomentum 2.3<4.5A.R:R 3.5 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 90d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEAROversold BounceSuitability: Moderate
RSI
21 · Oversold
↓ 20D MA↓ 50D MA↓ 200D MADEATH CROSSSupport $272.00Resistance $355.25

Price Targets

$267
$362
A.Upside+26.1%
A.R:R3.5:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! momentum at 2.3 (below the engine's 4.5 threshold)

Earnings

B
B
M
M
2/4 beats
Next Earnings2027-02-03 (90d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is GOOG stock a buy right now?

Sell if holding. Momentum 2.3/10 is below the 5.0 floor at $287.30 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Product: online advertising; Concentration risk — Geographic: international revenues (52.0%). Chart setup: Oversold RSI 21, near Bollinger lower, volume surge. Prior stop was $267.19. Score 5.8/10, moderate confidence.

What is the GOOG stock price target?

Analyst target: $362.40 (+26.1% upside). Prior stop was $267.19. Stop-loss: $267.19.

What are the risks of investing in GOOG?

Concentration risk — Product: online advertising; Concentration risk — Geographic: international revenues (52.0%); Sector modifier (Communication Services): -0.8.

Is GOOG overvalued or undervalued?

Alphabet Inc. trades at a P/E of 15.0 (forward 18.5). TrendMatrix value score: 6.4/10. Verdict: Sell.

What do analysts say about GOOG?

68 analysts rate GOOG, with a consensus score of 4.2/5. 15 analysts publish price targets averaging $403.

What does Alphabet Inc. do?Alphabet organizes its operations under Google Services (Search, YouTube, Gmail, Android, advertising, devices) and...

Alphabet organizes its operations under Google Services (Search, YouTube, Gmail, Android, advertising, devices) and Google Cloud (GCP, Workspace), with early-stage Other Bets including Waymo. Online advertising generated more than 70% of total revenues in 2025, with 190,820 employees and international revenues at approximately 52% of consolidated total. Alphabet invested more than $200 billion in R&D over the last five years, centering recent efforts on its Gemini AI models and custom TPU infrastructure.

Related stocks: META (Meta Platforms, Inc.) · GOOGL (Alphabet Inc.)
Home › Stocks › GOOG

Latest news

Latest News

Benzinga36d agoProduct
Yahoo Finance36d agoProduct
Cnn.com36d ago
Fool.com36d ago
The Motley Fool36d ago
Benzinga36d ago
Benzinga.com36d ago
Finance.yahoo.com36d ago
Yahoo Finance36d ago
Seeking Alpha99d ago
The Motley Fool99d ago
Investor's Business Daily8d ago
Seeking Alpha8d ago
Reuters8d ago
Fortune8d agoEarnings
Yahoo Finance8d ago
Investing.com8d ago
Bloomberg8d ago
Yahoo Finance8d ago
Seeking Alpha8d ago
Loading more...