The Coca-Cola Company
“10-K Item 1: 'Approximately 85% of our total bottle/can sales volume to retail customers consists of products of The Coca‑Cola Company'”
Updated
The most significant concentration Coca-Cola Consolidated discloses is The Coca-Cola Company at 85%, classified HIGH by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
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Source: Coca-Cola Consolidated’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
“10-K Item 1: 'Approximately 85% of our total bottle/can sales volume to retail customers consists of products of The Coca‑Cola Company'”
“10-K Item 1: 'Walmart Inc.(1)| | 17 | %| | 17 | %'”
“10-K Item 1: 'The Kroger Co.(2)| | 12 | %| | 12 | %'”
The company's concentration profile is dominated by a high-share mixed supplier dependency and supplemented by two customer-side exposures that appear only in pipe-delimited table rows and therefore cannot be cited as precise figures. The most material disclosed exposure is the relationship with The Coca-Cola Company: approximately 85% of total bottle/can sales volume to retail customers consists of products of The Coca-Cola Company, a high-share mixed concentration. The structural dimension reflects a contractual franchise arrangement that defines the company's entire operating model; the dependency dimension arises because the terms, pricing, and continuation of that relationship are set by a single counterparty with substantially greater market power. Changes to concentrate pricing, franchise terms, or the breadth of distribution rights would flow directly through to the majority of the volume base. The two largest disclosed retail customers — Walmart Inc. and The Kroger Co. — each appear in the filing's customer table, but both percentages are embedded in pipe-delimited table rows (e.g., `17 | %`) rather than clean inline figures, so neither can be cited as a number under the grounding rules. Qualitatively, both represent meaningful retail concentration by any bottler's standards, and their purchasing leverage over promotional support, shelf placement, and pricing negotiations is a feature of the retailer-bottler relationship that is well understood in the sector. The overall picture is a business model built around a single brand licensor, with retail volume concentrated in a handful of national chains.
For the engine’s reasoning on COKE’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| COCO | The Vita Coco Company, Inc. | 3 | 1 | 0 | 4 |
| KO | Coca-Cola Company (The) | 2 | 3 | 0 | 5 |
| FIZZ | National Beverage Corp. | 1 | 1 | 0 | 2 |
| COKE● | Coca-Cola Consolidated, Inc. | 1 | 0 | 2 | 3 |
| CELH | Celsius Holdings, Inc. | 0 | 1 | 0 | 1 |
| KDP | Keurig Dr Pepper Inc. | 0 | 0 | 1 | 1 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.