# Consumer Defensive — Sector Hub

> Quantitative analysis from TrendMatrix. Data for informational use only — not investment advice.

Consumer Defensive stocks are companies that produce essential household goods, food, beverages, and everyday consumer staples that people purchase regardless of economic conditions. These businesses face headwinds from commodity price volatility, shifting consumer preferences toward healthier or sustainable products, and evolving regulatory standards around food labeling and product safety. TrendMatrix ranks 112 US-listed Consumer Defensive stocks by 10-dimension quantitative score, refreshed every 5 minutes during market hours with a full reanalysis nightly.

- **Stocks tracked:** 113 (primer N: 112)
- **Sentiment:** 8 bullish · 28 neutral · 77 bearish · avg score 5.27
- **Last updated:** 2026-04-25T16:28:11+00:00

## Ranked Stocks

| # | Symbol | Name | Verdict | Score | Price | Upside |
|---|---|---|---|---|---|---|
| 1 | [LAUR](https://trendmatrix.com/stocks/LAUR) | Laureate Education, Inc. | STRONG_BUY_WAIT | 6.7 | $30.25 | +19.3% |
| 2 | [LOPE](https://trendmatrix.com/stocks/LOPE) | Grand Canyon Education, Inc. | STRONG_BUY_WAIT | 5.6 | $170.71 | +9.0% |
| 3 | [CL](https://trendmatrix.com/stocks/CL) | Colgate-Palmolive Company | STRONG_BUY_WAIT | 5.5 | $85.48 | +6.1% |
| 4 | [EL](https://trendmatrix.com/stocks/EL) | Estee Lauder Companies, Inc. (T | STRONG_BUY_WAIT | 5.0 | $77.30 | +14.2% |
| 5 | [CLX](https://trendmatrix.com/stocks/CLX) | Clorox Company (The) | STRONG_BUY_WAIT | 4.8 | $96.34 | +9.7% |
| 6 | [GHC](https://trendmatrix.com/stocks/GHC) | Graham Holdings Company | STRONG_BUY_WAIT | 4.8 | $1,121.45 | +9.4% |
| 7 | [HSY](https://trendmatrix.com/stocks/HSY) | The Hershey Company | STRONG_BUY_WAIT | 4.5 | $185.06 | +10.0% |
| 8 | [SAM](https://trendmatrix.com/stocks/SAM) | Boston Beer Company, Inc. (The) | STRONG_BUY_WAIT | 4.4 | $238.51 | +13.2% |
| 9 | [TAL](https://trendmatrix.com/stocks/TAL) | TAL Education Group | HOLD_IF_HOLDING | 6.9 | $11.04 | +27.3% |
| 10 | [TPB](https://trendmatrix.com/stocks/TPB) | Turning Point Brands, Inc. | HOLD_IF_HOLDING | 6.5 | $79.69 | +40.0% |
| 11 | [RLX](https://trendmatrix.com/stocks/RLX) | RLX Technology Inc. | HOLD_IF_HOLDING | 6.4 | $2.21 | +19.5% |
| 12 | [EDU](https://trendmatrix.com/stocks/EDU) | New Oriental Education & Techno | HOLD_IF_HOLDING | 6.3 | $54.75 | +16.4% |
| 13 | [BRBR](https://trendmatrix.com/stocks/BRBR) | BellRing Brands, Inc. | HOLD_IF_HOLDING | 6.2 | $17.82 | +27.1% |
| 14 | [BUD](https://trendmatrix.com/stocks/BUD) | Anheuser-Busch Inbev SA Sponsor | HOLD_IF_HOLDING | 6.2 | $75.69 | +1.0% |
| 15 | [PRDO](https://trendmatrix.com/stocks/PRDO) | Perdoceo Education Corporation | HOLD_IF_HOLDING | 6.2 | $33.97 | +5.1% |
| 16 | [SENEA](https://trendmatrix.com/stocks/SENEA) | Seneca Foods Corp. | HOLD_IF_HOLDING | 6.2 | $139.29 | +17.8% |
| 17 | [HLF](https://trendmatrix.com/stocks/HLF) | Herbalife Ltd. | HOLD_IF_HOLDING | 6.1 | $16.67 | +2.5% |
| 18 | [MNST](https://trendmatrix.com/stocks/MNST) | Monster Beverage Corporation | HOLD_IF_HOLDING | 6.1 | $76.94 | +0.1% |
| 19 | [CELH](https://trendmatrix.com/stocks/CELH) | Celsius Holdings, Inc. | HOLD_IF_HOLDING | 6.0 | $33.44 | +76.0% |
| 20 | [ELF](https://trendmatrix.com/stocks/ELF) | e.l.f. Beauty, Inc. | HOLD_IF_HOLDING | 5.9 | $63.92 | +32.9% |
| 21 | [OLLI](https://trendmatrix.com/stocks/OLLI) | Ollie's Bargain Outlet Holdings | HOLD_IF_HOLDING | 5.9 | $86.39 | +44.1% |
| 22 | [DLTR](https://trendmatrix.com/stocks/DLTR) | Dollar Tree, Inc. | HOLD_IF_HOLDING | 5.8 | $96.85 | +15.9% |
| 23 | [KO](https://trendmatrix.com/stocks/KO) | Coca-Cola Company (The) | HOLD_IF_HOLDING | 5.8 | $78.50 | +0.3% |
| 24 | [MKC-V](https://trendmatrix.com/stocks/MKC-V) | McCormick & Company, Incorporat | HOLD_IF_HOLDING | 5.8 | $49.78 | +7.8% |
| 25 | [AFYA](https://trendmatrix.com/stocks/AFYA) | Afya Limited | HOLD_IF_HOLDING | 5.7 | $14.05 | +8.2% |
| 26 | [FDP](https://trendmatrix.com/stocks/FDP) | Fresh Del Monte Produce, Inc. | HOLD_IF_HOLDING | 5.7 | $42.09 | +5.0% |
| 27 | [IPAR](https://trendmatrix.com/stocks/IPAR) | Interparfums, Inc. | HOLD_IF_HOLDING | 5.7 | $91.37 | +3.0% |
| 28 | [MKC](https://trendmatrix.com/stocks/MKC) | McCormick & Company, Incorporat | HOLD_IF_HOLDING | 5.7 | $50.70 | +7.8% |
| 29 | [PG](https://trendmatrix.com/stocks/PG) | Procter & Gamble Company (The) | HOLD_IF_HOLDING | 5.7 | $147.27 | +0.5% |
| 30 | [SFM](https://trendmatrix.com/stocks/SFM) | Sprouts Farmers Market, Inc. | HOLD_IF_HOLDING | 5.7 | $83.30 | -0.5% |
| 31 | [COST](https://trendmatrix.com/stocks/COST) | Costco Wholesale Corporation | HOLD_IF_HOLDING | 5.6 | $1,014.70 | +0.0% |
| 32 | [FMX](https://trendmatrix.com/stocks/FMX) | Fomento Economico Mexicano S.A. | HOLD_IF_HOLDING | 5.5 | $117.89 | +6.4% |
| 33 | [MO](https://trendmatrix.com/stocks/MO) | Altria Group, Inc. | HOLD_IF_HOLDING | 5.4 | $72.80 | +9.3% |
| 34 | [LRN](https://trendmatrix.com/stocks/LRN) | Stride, Inc. | HOLD_IF_HOLDING | 5.3 | $97.34 | +3.4% |
| 35 | [SMPL](https://trendmatrix.com/stocks/SMPL) | The Simply Good Foods Company | HOLD_IF_HOLDING | 5.3 | $13.51 | +23.7% |
| 36 | [CHD](https://trendmatrix.com/stocks/CHD) | Church & Dwight Company, Inc. | HOLD_IF_HOLDING | 5.0 | $96.62 | +4.8% |
| 37 | [COKE](https://trendmatrix.com/stocks/COKE) | Coca-Cola Consolidated, Inc. | SELL_IF_HOLDING | 6.3 | $205.41 | -0.4% |
| 38 | [BG](https://trendmatrix.com/stocks/BG) | Bunge Limited | SELL_IF_HOLDING | 6.1 | $128.13 | +0.9% |
| 39 | [COUR](https://trendmatrix.com/stocks/COUR) | Coursera, Inc. | SELL_IF_HOLDING | 5.8 | $5.96 | +16.7% |
| 40 | [POST](https://trendmatrix.com/stocks/POST) | Post Holdings, Inc. | SELL_IF_HOLDING | 5.8 | $104.44 | +2.0% |
| 41 | [DG](https://trendmatrix.com/stocks/DG) | Dollar General Corporation | SELL_IF_HOLDING | 5.7 | $115.92 | +14.4% |
| 42 | [DOLE](https://trendmatrix.com/stocks/DOLE) | Dole plc | SELL_IF_HOLDING | 5.7 | $15.17 | +1.6% |
| 43 | [MDLZ](https://trendmatrix.com/stocks/MDLZ) | Mondelez International, Inc. | SELL_IF_HOLDING | 5.7 | $61.40 | -1.0% |
| 44 | [PEP](https://trendmatrix.com/stocks/PEP) | Pepsico, Inc. | SELL_IF_HOLDING | 5.7 | $158.09 | -0.8% |
| 45 | [UL](https://trendmatrix.com/stocks/UL) | Unilever PLC | SELL_IF_HOLDING | 5.7 | $59.12 | -1.9% |
| 46 | [CVSA](https://trendmatrix.com/stocks/CVSA) | Covista Inc. | SELL_IF_HOLDING | 5.6 | $115.34 | +13.3% |
| 47 | [KMB](https://trendmatrix.com/stocks/KMB) | Kimberly-Clark Corporation | SELL_IF_HOLDING | 5.6 | $98.15 | +1.5% |
| 48 | [NOMD](https://trendmatrix.com/stocks/NOMD) | Nomad Foods Limited | SELL_IF_HOLDING | 5.6 | $9.69 | +17.4% |
| 49 | [SJM](https://trendmatrix.com/stocks/SJM) | The J.M. Smucker Company | SELL_IF_HOLDING | 5.6 | $98.05 | +8.1% |
| 50 | [BTI](https://trendmatrix.com/stocks/BTI) | British American Tobacco  Indus | SELL_IF_HOLDING | 5.5 | $58.88 | -0.2% |

_Showing top 50 of 113 tracked. Full list at `/api/sectors/consumer-defensive/rollup`._

## Recent 8-K Events (last 30 days)

- **COCO** [Item 5.02] (2026-04-22): Shelley Broader appointed to Audit Committee and Compensation Committee effective June 3, 2026, following 2026 Annual Meeting. Amendment to Jan 8, 2026 8-K which announced her board appointment. No officer departure.
- **MKC-V** [Item 5.02] (2026-04-17): Andrew Foust (President Americas) appointed Chief Integration Officer for Unilever foods combination; Patrick Davis named Interim President Americas. Foust remains Executive Officer and is expected to return to President Americas post-integration. Clean handoff.
- **MKC** [Item 5.02] (2026-04-17): Andrew Foust (President Americas) appointed Chief Integration Officer for Unilever foods combination; Patrick Davis named Interim President Americas. Foust remains Executive Officer and is expected to return to President Americas post-integration. Clean handoff.
- **KVUE** [Item 5.02] (2026-04-15): Heather Howlett (current Chief Accounting Officer) appointed interim CFO and Chief Accounting Officer effective May 12, 2026, succeeding departing CFO Amit Banati. Monthly stipend of $125,000 during interim role.
- **HSY** [Item 5.02] (2026-04-14): Andrew Archambault (President, US) leaving effective May 1, 2026. Company began a search for his replacement. No reason cited; no successor named.
- **CAG** [Item 5.02] (2026-04-13): John Brase appointed as President and CEO effective June 1, 2026; previously President and COO of J.M. Smucker. Successor named; no disagreement with Company practices cited.
- **CL** [Item 5.02] (2026-04-09): Jennifer Daniels (CLO since 2014) to retire in 2026. Betsy Fishbone (Deputy CLO) appointed CLO effective June 1, 2026. Daniels elected Vice Chair for orderly transition of CLO responsibilities to Fishbone.
- **SYY** [Item 5.02] (2026-04-02): Tom Peck, EVP and Chief Information and Digital Officer, resigned effective April 10, 2026 to accept another opportunity in a different industry. No disagreement with the Company cited.
- **TSN** [Item 5.02] (2026-04-02): Phillip Thomas appointed VP, Controller and CAO effective April 6, 2026. Lori Bondar steps down as CAO but remains SVP to assist transition, plans to retire before end of fiscal year. Clean handoff named.
- **EL** [Item 2.05] (2026-04-01): Estee Lauder filed Amendment No. 5 updating its PRGP restructuring program. The expanded program includes reorganization, process simplification, outsourcing of select services, and evolution of go-to-market footprint. Total restructuring costs were previously guided at $500M-$700M.

## Cross-Company Themes

- **Walmart** — 9 companies (CLX, FDP, CHD, PEP, MZTI, CENT, CENTA, GIS, HRL)
- **China** — 3 companies (EL, ELF, DLTR)
- **Jack Daniel's family of brands** — 2 companies (BF-B, BF-A)
- **U.S. markets** — 2 companies (CLX, CHD)
- **primary glass provider** — 2 companies (BF-B, BF-A)

## Industries in this Sector

- [Packaged Foods](https://trendmatrix.com/industries/packaged-foods) — 26 stocks
- [Education & Training Services](https://trendmatrix.com/industries/education-and-training-services) — 15 stocks
- [Beverages - Non-Alcoholic](https://trendmatrix.com/industries/beverages-non-alcoholic) — 13 stocks
- [Household & Personal Products](https://trendmatrix.com/industries/household-and-personal-products) — 13 stocks
- [Discount Stores](https://trendmatrix.com/industries/discount-stores) — 9 stocks
- [Beverages - Brewers](https://trendmatrix.com/industries/beverages-brewers) — 7 stocks
- [Farm Products](https://trendmatrix.com/industries/farm-products) — 7 stocks
- [Tobacco](https://trendmatrix.com/industries/tobacco) — 6 stocks
- [Food Distribution](https://trendmatrix.com/industries/food-distribution) — 5 stocks
- [Grocery Stores](https://trendmatrix.com/industries/grocery-stores) — 5 stocks
- [Beverages - Wineries & Distilleries](https://trendmatrix.com/industries/beverages-wineries-and-distilleries) — 3 stocks
- [Confectioners](https://trendmatrix.com/industries/confectioners) — 3 stocks

## Canonical Links

- HTML: https://trendmatrix.com/sectors/consumer-defensive
- JSON: https://trendmatrix.com/api/sectors/consumer-defensive/rollup
- Markdown: https://trendmatrix.com/sectors/consumer-defensive.md