Actionable Customer Analytics

How is TrendMatrix different?

TrendMatrix aims to address the key business challenges associated with acquiring new customers, retaining existing customers and growing your business. Specifically, we aim provide insights into 1. How to increase customer acquisition? 2. Who do I need to target for…

Trial Customer Analytics

Are you running a trial business? 1. Do you know how many users signed up for trial? 2. Do you know what any given trial user did on Day 1, how about Day 3? 3. Do you know why a…

It’s All About Churn

It’s All About Churn

In SaaS business one of the key metrics that determines your business model viability is churn rate. Cost of Acquiring Customers is high these days with PPC click rates sky-rocketing. You regain the costs over several months, and if your…

Leveraging Customer Insights to Increase Revenue

Understanding customer behavior and how they engage with your application is only the starting point in increasing your revenue and meeting your customer happiness objectives. What is important is taking those insights and making it easy to implement an action…

Increase Trial Conversion

As a web application provider, your critical goal is to increase revenue by converting better. To achieve higher conversion, it is important to understand your customers and their interactions with your product. By studying customer actions, you can design an…